How to Respond to Google Reviews (Positive and Negative)

Mia Jensen | May 18, 2023 | 16 min read
How to Respond to Google Reviews (Positive and Negative)

Reviews can make or break a business. They can also be a lot of work for a business owner, especially considering that customers expect a response from you after leaving a review.

The last thing you want is for positive reviews to go unappreciated and negative reviews to go unheard. So, it’s essential to know how to respond to Google reviews to maintain a positive online reputation and win over potential customers.

In this post, we’ll explore the importance of responding to Google reviews and give you all the tips and tricks you need to respond confidently to whatever feedback you receive.

So, let’s dive in and show your customers some love!

Why is responding to reviews important?

Responding to reviews is important to the success of any business. It shows that you care about your customers’ experiences and will go above and beyond to address their concerns.

By responding to both positive and negative reviews, you can demonstrate your commitment to excellent customer service, building trust and loyalty among your customer base.

Moreover, responding to negative reviews allows you to resolve issues and turn an unhappy customer into a loyal one.

On the other hand, responding to positive reviews shows your appreciation to customers for their kind words, encouraging them to continue to do business with you.

Responding to reviews is a simple yet powerful way to manage your online reputation. Ensure you regularly monitor and respond to reviews to show your customers that their voice matters.

Can you respond to Google reviews?

Absolutely! As a business owner, you can respond to Google reviews. Google is the world’s most famous search engine. That’s why it’s important to manage your online reputation there.

Thankfully, Google has made it easy to respond to reviews through its Google Business platform.

All you need to do is log into your Google Business account, navigate to the “Reviews” section, and start responding!

If you still haven’t claimed your business on Google, then do it. Because it’s the only way you can respond to them.

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How to respond to good reviews?

Responding to positive reviews is a perfect way to show your gratitude and create a positive impression. Customers are always on the lookout for businesses online. Responding to positive reviews and expressing gratitude can help build their trust in your business. This can ultimately lead to choosing you over competitors.

Here are some tips on how to respond to positive google reviews:

How to respond to positive reviews?

1. Thank the reviewer

Start by expressing your gratitude for the customer’s positive review. Let them know that you value their business and the time they took to share their feedback.

Positive review response example:

Hi Will,

We're so happy to hear that you had a wonderful experience with us! Thank you for leaving a positive review and for your kind words. We truly appreciate your business and can't wait to see you again!

Warm greetings,
[Your Name]

2. Personalize the response

Address the reviewer by name and refer to specific details from their review to show that you are paying attention to their feedback.

Positive review response example:

Dear Sarah,

Thank you so much for taking the time to share your positive experience at our restaurant.
We're so glad to hear that you loved our pasta and that our team was able to make your evening special. It's great to know that our customers appreciate our hard work and attention to detail.

We hope to welcome you back to our restaurant soon. Thank you again for choosing to dine with us and for sharing your feedback with others.

Best regards,
[Your Name]

3. Highlight positive aspects of the review

Use the opportunity to showcase your business’s strengths by acknowledging the positive aspects of the review. For instance, if a client compliments your customer service, thank them and let them know that your team takes pride in providing excellent service.

Positive review response example:

Dear John,

Thank you so much for your kind words and for taking the time to leave a positive review of our hotel. We're thrilled to hear that you had an enjoyable stay with us and found our staff to be friendly and helpful.

We take great pride in providing excellent customer service, so it's wonderful to hear that our team made a positive impression on you. We're glad that you found our amenities to be to your liking and that our location was convenient for your needs.

Thank you again for choosing to stay with us and for sharing your experience with others. We hope to welcome you back to our hotel soon.

Best regards,
[Your Name]

4. Encourage future business

Use the response as an opportunity to invite the customer back to your business. Let them know that you would love to have them visit again and you are always striving to improve the customer experience.

Positive review response example:

Dear Emily,

Thank you for taking the time to post such a positive review of our store. We're thrilled to hear that you had a great shopping experience with us and our products met your needs.

We appreciate your business and would love for you to visit us again soon. We always strive to improve the customer experience, so we hope to make your next visit even better!

Thanks again for your kind words and for choosing our store.

Best regards,
[Your Name]

5. Keep it brief and professional

While it’s important to personalize the response, it’s also important to keep it professional and concise. Avoid being overly informal or using overly promotional language.

Positive review response example:

Dear Alex,

Thank you so much for leaving a positive review of our services. We're thrilled to hear that we were able to meet your expectations. We appreciate your business and look forward to serving you again. If you have any further needs or questions, please don't hesitate to contact us.

Thanks again for choosing our services and for sharing your positive experience with others.

Best regards,
[Your Name]

Remember, the key to responding to good reviews is to be authentic, friendly, and appreciative. Your customers took the time to share their positive experiences with you, so show your gratitude in your response!

How to respond to bad reviews?

Responding to bad reviews is super important! Not only does it show that you care about your customers’ experiences, but it can also have a big impact on your business. In fact, studies have shown that businesses that respond to reviews, both good and bad, see an increase in customer loyalty and overall ratings.

For example, an HBR study found that hotels get 12% more reviews when they start responding to reviews. They also see an average increase of 0.12 stars in their overall ratings, which may not seem like much, but it can make a big difference when attracting new customers.

Another study by ReviewTrackers found that 53% of customers expect a response within 7 days of leaving a review. So it’s important to act quickly to address any negative feedback.

Respond to negative reviews in a friendly and professional manner. It demonstrates that you take customer feedback seriously and are committed to improving the customer experience.

So, don’t be afraid to tackle those bad reviews head-on. Turn them into an opportunity to build customer loyalty and improve your business!

Here are some tips on how to respond to a negative google review:

How to respond to negative reviews?

1. Respond promptly

It’s important to respond to negative reviews in a timely manner to show that you take customer feedback seriously.

2. Apologize

Start by acknowledging the customer’s dissatisfaction and apologizing for any negative experience they may have had.

Negative review response example:

Dear Eric,

I'm sorry to hear that your recent experience with our business did not meet your expectations. We take all customer feedback seriously and would like to express our sincerest apologies for any inconvenience or frustration you may have experienced.

We would appreciate the opportunity to discuss your concerns in more detail and work toward a resolution. Reach out to us directly. We would be more than happy to address any issues and make things right.

Thank you for bringing this to our attention, and we hope to hear from you soon.

Best regards,
[Your Name]

3. Address the issue

Take the time to understand the customer’s concerns. Address the specific issue they have raised in your response.

Negative review response example:

Dear Ali,

Thank you for taking the time to provide feedback on your recent experience with our business. We're sorry to hear that you were not satisfied with the quality of our product, and we understand how frustrating this must have been for you.

We take pride in our products and services, and it's sad to hear that we fell short in your case. We want to make things right and ensure you are completely satisfied with your purchase.

Please don't hesitate to contact us directly so that we can address any issues and work towards a resolution. We value your business and appreciate the opportunity to make things right.

Thank you again for bringing this to our attention.

Best regards,
[Your Name]

4. Offer a solution

If possible, offer a solution to the customer’s problem or a gesture of goodwill to show that you are committed to making things right.

Negative review response example:

Dear Noah,

Thank you for bringing this to our attention. We're sorry to hear that you had a negative experience with our business. We understand how frustrating this must have been for you and would like to make things right.

We want to offer you [insert gesture of goodwill, such as a refund, discount, or complimentary service] to show our commitment to resolving this issue and ensuring your complete satisfaction.

Please don't hesitate to contact us directly so that we can discuss this further and work towards a resolution.

Thank you again for your feedback and for allowing us to make things right.

Best regards,
[Your Name]

5. Keep it professional

Avoid being defensive or argumentative in your response, even if you feel the customer’s review is unfair. Keep the tone professional and empathetic.

Negative review response example:

Dear Emily,

Thank you for sharing your review with us. We apologize for any inconvenience or frustration caused and would like to make things right. Please get in touch with us directly so we can work together to find a resolution.

Thank you for your business and for giving us the opportunity to improve.

Best regards,
[Your Name]

6. Take the conversation offline

If the issue is complex or requires more detailed discussion, offer to take the conversation offline and provide a way for the customer to contact you directly.

Negative review response example:

Dear Jack,

Thank you for taking the time to provide feedback on your recent experience with our service. We are sorry to hear that you were not completely satisfied and apologize for any inconvenience caused.

We appreciate your feedback and would like to discuss your concerns in more detail. Please contact us directly at [insert contact information], and we would be glad to work with you to address any issues you may have.

Thank you for your business and for giving us the opportunity to improve our service.

Best regards,
[Your Name]

Responding to bad reviews is just as important as responding to positive reviews. Make sure to reply thoughtfully and professionally.

Show your customers your commitment to customer service and rebuild trust with unhappy customers. It can also help to mitigate the impact of negative reviews on your online reputation.

Frequently asked questions (FAQs) about responding to Google reviews

What is the best way to respond to Google reviews?

The best way to respond to Google reviews is to:

  • Respond promptly
  • Personalize the response
  • Thank the reviewer for their feedback
  • Avoid being defensive or confrontational
  • Keep the tone professional and empathetic
  • Address any concerns or issues raised in the review
  • Apologize for any negative experiences the customer may have had
  • Highlight your business’s strengths and the steps you are taking to improve

Responding to Google reviews is an opportunity to engage with customers, improve your business, and build a positive reputation online.

Should you reply to Google reviews?

Yes, it is important to respond to all Google reviews. Replying to reviews shows that you value your customers and their feedback. It also helps build trust and credibility with potential customers searching for your business online.

Additionally, responding to Google reviews can help to address any negative feedback. It can turn a negative experience into a positive one. By acknowledging the customer’s concerns and offering solutions or apologies, you can win back their business and improve your reputation.

Remember, replying to Google reviews is an important part of managing your online reputation and building a strong relationship with your customers.

How do I respond to a 5 star Google review?

Responding to a 5-star Google review is a great opportunity to thank the customer for their positive feedback. It reinforces their positive experience with your business. example

Here’s 5-star review reply example:

Dear William,

Thank you for taking the time to share your experience with our business! We are delighted to hear that you enjoyed [a specific aspect of your business that the customer mentioned in their review], and we truly appreciate your kind words.

At [Your Business Name], we strive to provide exceptional customer service and a memorable experience for all our customers. We are so happy that we were able to exceed your expectations and make your experience a positive one.

Thank you again for choosing [Your Business Name] and sharing your feedback. We look forward to serving you again in the future!

Best regards,
[Your Name]

How to reply to Google reviews?

To reply to Google reviews from your desktop, follow these steps:

  1. Go to Google Maps or Google Search on your browser.
  2. In the top right, select your Account circle and then your Business profile.
  3. Click on “Reviews.”
  4. Find the review you’d like to reply to. Next to it, click “Reply.”

To reply to Google reviews on your mobile and tablet, follow these steps:

  1. Open the Google Maps app or Google Search on your mobile or tablet.
  2. Open your Business Profile on: Google Maps: At the top right, tap your Account Circle, and then your Business Profile. Google Search: In the search bar, type your business name.
  3. Tap the “Reviews.”
  4. Select the review you’d like to reply to, then tap “Reply.”

How do you respond to a 1 star Google review?

Responding to a 1-star Google review can be challenging. But it’s important to address the customer’s concerns professionally and empathetically.

Here’s an example of how to reply to a 1-star Google review:

Dear Jace,

We are sorry to hear that you had a negative experience with our business. Please accept our sincerest apologies for any inconvenience or frustration that you may have experienced.

At [Your Business Name], we strive to provide exceptional customer service and a positive experience for all of our customers. We take your feedback seriously and would like to address your concerns directly. If you want to discuss this further, don't hesitate to get in touch with us directly at [Your Business Contact Information].

Thank you for bringing this to our attention. We appreciate your feedback and will use it to improve our customer service.

Sincerely,
[Your Name]

Remember to keep your response empathetic and professional. Offer a solution or a way to address the customer’s concerns.

Try to take the conversation offline to address any complex issues or concerns in more detail. This shows your commitment to providing superior customer service and resolving any issues.

Wrapping it up!

Responding to Google reviews is essential for your business’s online reputation. Responding promptly and professionally shows your customers you care about them.

However, managing your online reputation can be time-consuming. That’s where DemandHub comes in.

DemandHub is a reputation management software that makes it easy for small businesses to get more positive reviews through Text Messaging. So you can showcase your business’s strengths and attract new customers.

Don’t let negative reviews damage your online reputation – try DemandHub today and see the difference it can make for your business! Get started now!

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