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How to Get 5-Star Google Reviews: The Ultimate FAQ

Mia Jensen | Feb 18, 2022
How to Get 5 Star Reviews

Calculate How Many Reviews Your Business Needs To Get More Customers Today

Business owners are shifting their focus to online reputation management and online review platforms as customers are looking for business info online more now than ever.

Customers are looking at review sites like Google and Yelp, as well as social media platforms such as Facebook to gather information about local businesses.

Your Google business listing is your virtual first impression. Not only are the number of Google reviews important, but in order to outrank your competitors, you'll need to get more business reviews to increase your Google rating and ultimately, grow your business.

Google Review Calculator
Click here to calculate how many reviews you need to improve your rating.

Calculate My Reviews

Why should I care about getting reviews?

It's simple; reviews on your Google Business Profile (GBP) will boost your visibility by helping you show up in local search results - meaning more customers coming through your doors resulting in more revenue for your business.

Think about it - when looking for a business in your area, most people use Google Maps on their mobile devices to search for places nearby.

Having a high-ranking GBP with positive online reviews will help your local business stand out and attract new customers. An active GBP listing with recent customer reviews will ultimately rank higher in Google search results, making it easier for customers to find your business information and pay you a visit.

It's important to have a GBP with recent and relevant reviews as about 95% of customers read reviews before making a purchase (Powerreviews).

Setting up a GBP is simple, and it can help you show up in search engine results while also improving your local SEO.

Google Business Profile
If you want to know how to set up your Google Business Profile, you can read our guide (with step-by-step images) by clicking here.

How important are Google reviews and ratings?

Having an online presence with positive reviews from real people helps build trust and credibility with new customers.

79% of consumers say they trust the reviews they read online as much as personal recommendations (BrightLocal, 2020).

Reviews are important because it helps new potential customers assess what type of experience they'll have at your establishment before making their way over.

What If I Don't Have a 5.0 Rating?

Aiming for a 5.0-star rating? It might not be the best idea for your business.

We recommend businesses aim for a 4.7-4.9 star rating because maintaining a 5.0 rating may not be sustainable, especially over long periods of time.

In addition to that, having a perfect rating without a single negative review can sometimes even make customers suspicious of the reviews they read regarding your business name.

What do I do about negative reviews?

Despite the importance of great reviews, not having any constructive criticism on your GBP can be a red flag for users that you have fake reviews on your profile. 95% of customers get suspicious of a rating if there are no negative reviews (Reevoo).

But, this is not to say that negative reviews can't potentially hurt your company's reputation if not handled correctly. The best way to handle a negative review is simply just by responding and asking for customer feedback to help understand where you can improve.

Do I need to respond to all my reviews?

In short; you need to respond to all your negative AND positive reviews. According to studies, only 25% of businesses respond to their reviews.

This is a common missed opportunity, as businesses that reply to at least 25% of their online customer reviews, on average earn 35% more revenue (Womply).

In order to beat out your competition, engaging with all your customers, at every point, makes a difference to both your customers and your sales.

How do I respond to my negative reviews?

Unsure how to respond to negative reviews? Click here to read our guide on how to deal with frustrated customers.

How Many More Google Reviews Do I Need?

You might be wondering how many online reviews you need to increase your Google rating. We've built a Google review calculator to help you determine how many 5-star reviews your business needs and how long it will take you to collect them.

Google Review Calculator
Click here to calculate how many reviews you need to improve your rating.

Calculate My Reviews

How Can I Get More Reviews?

You deserve good reviews. But what's the best way to get Google reviews?

When the time is right, simply just ask your customers to leave you a review.

You can increase the odds of getting a review by making it as easy as possible for your customer to leave one. This can mean sending a Google Review Link to their mobile device so leaving you a review is just a click away.

How do I get customers to leave a Google review?

Using tools such as DemandHub's Reputation Management Software allows you to easily text happy customers invite links to leave your business a review right from their phones after their visit. You can read more about 10 ways to get more Google reviews for your business with our ebook here.

DemandHub is the leading provider of business management tools, to help you get 5-star reviews and grow your business online. To learn more about how you can grow your business with Google reviews and texting, and manage your business effectively, sign up for a free demo.

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