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Google My Business for Dentists - The Step by Step Guide

Mia Jensen | January 17, 2023 | 13 min read
Google My Business for Dentists - The Step by Step Guide

Are you a dentist with a website but no Google My Business listing? If so, you are losing out on a valuable opportunity to attract new patients and grow your practice.

Google owns almost 92% of the global search market. That means most of your potential patients use Google to search for dentists in their area.

Google My Business (GMB) is an important way for patients to find and interact with you online. With a GMB listing, your dental practice can become more visible in local search results, which means more potential patients can find you.

Your Google Business Profile is a one-stop solution for managing your online presence, including your location, business description, clinic hours, and patient reviews.

This guide will explain the importance of creating a Google My Business profile for your dental practice, setting it up and optimizing it for the best results.

So without further ado, let’s begin.

What is Google My Business?

Google My Business (GMB) is a free tool that helps businesses manage their online presence across different Google platforms such as Google Maps, Google Search, and other services.

When someone searches for your practice or related terms on Google, your GMB listing will appear on Google and its other products.

The Importance of Google Business Profile for Dentists

Having a Google My Business profile is essential for your dental practice. It enables you to reach more people in your area and promote your practice.

It also helps build trust among potential patients, as they can get more information about your practice and read reviews from other patients. advantages

Following are some of the advantages of having a GMB profile for dentists:

  • Increased visibility in local search results
  • More opportunities to reach potential patients
  • Ability to showcase services and products
  • Improved online reputation through customer reviews
  • Opportunity to provide more information about your practice

How To Create A Google My Business Account For Your Dental Clinic?

Step 1: Creating your GBM profile

Creating a GMB account is simple. Just follow the steps below:

  1. Login to your personal Gmail account to access Google My Business.
  2. Visit Google My Business and click on “Manage Now”. Google My Business

  3. Enter the name of your business. Before selecting your business category, you should research your competitors to find the most accurate category for your business. You should pick the category that is most relevant for your clinic. Google My Business

  4. Choose your business type and category. Google My Business Google My Business

  5. Provide other information, such as an address, phone number, website URL and hours of operation. Google My Business

  6. Finish setting up your profile by adding images and a business description. Google My Business Google My Business

Step 2: Verifying Your GBM Profile

Once your profile is completed, you need to verify it. Otherwise, your GBM profile will not be visible online. There are different methods to verify your profile, such as phone, email, or postcard. Verifying your GMB

However, the most common method of verification is the postcard by mail. After you select your method, you will receive a verification code within five days.

Step 3: Customizing Your GMB profile

Once verified, start customizing your profile by adding additional information, such as services and products. You can also add visuals to showcase your business. customizing your GMB profile

Always keep your GMB profile up-to-date with accurate information about your practice, including hours of operation, phone numbers and website links.

Additionally, you can create posts to share important updates about your dental practice, such as special offers or new services.

How to Optimize Your Dental Office’s Google My Business Listing?

Once your GMB profile is set up and verified, you should optimize it to get the most out of it. Optimizing your listing will increase the chances that people searching for dental services in your area will find your clinic.

Here are some effective ways to optimize your GMB profile for dentists:

Claim and Verify Your Listing

If you still need to do so, verify and claim your listing by following the above steps. Verifying your GMB dentist listing is important because it allows you to control the information that appears online.

It also helps build trust with potential patients, as they can be sure your clinic is legitimate and trustworthy.

Ensure all relevant information is complete, accurate and up-to-date. possibilities

The more complete your business profile is, the more chances you have of being found by local patients. Make sure to fill out all fields in the “about” section, including services and products provided by your clinic.

Keep your GMB profile accurate and up-to-date on Google and any other web listing you have. A major key to business profile management is consistency.

Check your NAP (name, address, phone) listings for consistency. Your NAP information must be exactly the same in each web listing. For example, if you write “Group” in one listing, do the same for all the listings on the web.

Select relevant categories

Google allows you to select one primary category for your practice and up to nine secondary categories. Keep your primary category as broad as possible. For example, most dental practices should choose ‘Dentist’ or ‘Dental Clinic’.

However, choose categories that accurately depict your practice. Some of the dental categories you can choose from are:

Relevant Categories

Most dental practices offer more than one type of service, such as cosmetic dentistry, teeth whitening, and pediatric dentistry. Use these specialities as your secondary categories.

For example, suppose your practice performs cosmetic procedures and dental emergency treatments. In that case, you should choose “Cosmetic Dentist” and “Emergency Dental Service” as secondary categories for your practice.

Add relevant keywords to craft a perfect business description.

Make sure to add relevant keywords to your business description. This will help you rank high on Google search results. Add Relevant Keywords

Think of words and phrases related to your clinic services, such as “dental implants” or “teeth whitening service”.

Nowadays, people use long-tail keywords to search for local services, so it’s best to focus on those. Use all 750 characters in your business description to give potential patients key reasons why they should choose your practice.

For example, if your clinic offers a range of treatments and services, you could mention them in your description. You can also add information about your team and why you’re the best choice for local patients.

Add and Optimize Images and Videos

People search for images and click on them around 1 billion times daily. That equals around 11.5k clicks per second. So, you can’t ignore Google image searches.

Your Google profile should be a mix of both written and visual content. Add authentic and original images of your practice and staff that are clear and visually pleasing. Don’t use stock images. Add photos that reflect your practice to make you stand out from your competition.

You can also use videos to boost engagement with potential customers. Videos are the most engaging content you can post on GMB, as they can help you better explain the services and procedures offered by your clinic.

By adding good quality, original images and videos, you’re giving Google more information about your practice and making it easier for potential patients to connect with you.

Seeing your office and staff in person will help create a connection that may not have otherwise been possible. This increases the likelihood of potential patients trusting you and inquiring about your services.

Create Google Posts Regularly

Google Posts are an effective way to keep potential patients up-to-date with your dental practice. It’s an amazing feature of Google My Business (GMB) that allows you to create timely, engaging content for your business profile.

Google posts help you stand out and attract new patients to your practice. It’s also a great way to inform patients about any changes or updates in your clinic.

You can share announcements, special offers, free consultations, stories, events, or promotions. Post engaging and informative content regularly to rank higher on Google.

Social Media and website links on your GMB profile will drive more traffic to your website and other digital platforms.

Make sure to add all relevant links, such as your dental website, Twitter, Facebook, Instagram, and YouTube channels. This will help potential patients quickly navigate through different pages of your online presence.

Patients can see reviews and content posted on these different platforms, which can go a long way in building and promoting your practice.

In recent years, online booking softwares have become increasingly popular among dentists. If you have an online scheduling system in place, double down on its efficiency by adding its link to your Google My Business profile. Include an Online Scheduling Link

With this newfound accessibility, patients can schedule appointments on your website directly from Google. Use this link to send web users straight to your website’s contact page, where they can easily call or schedule an appointment with you by filling out the form.

You can easily manage your appointments using an online scheduling provider integrated with Google. This way, you can get web and app services that seamlessly connect with your patient’s Google Account. Your patients also benefit from automatic appointment reminders and built-in integration with Google products like Calendar.

You can see all appointments made through Reserve with in the Bookings tab in your GBM Profile. If you don’t have an online scheduling provider, you can select one of Google’s supported scheduling providers to manage your patient appointments.

Encourage Reviews & Ratings

Google reviews are key to success in the world of local SEO. They help build trust with potential patients who may be on the fence about choosing you as their dental care provider.

Moreover, reviews are critical in determining your Google ranking. So, it’s important to encourage patients to leave reviews after their appointments.

70% of consumers will write a review for a business when asked. So, it’s worth reaching out and asking patients to leave a review.

You can also create a Google Review link to share with your patients via text, email or social media. This review link can also be connected with the QR code and then used on business cards, websites, email signatures and social media.

send review link texts

Respond to All Reviews

Don’t forget to respond to any reviews left on your GMB profile. Replying to them will show prospective patients that you care about their opinion.

Be sure to use best practices when responding to reviews to avoid issues. Be polite and professional in your responses, and thank everyone for leaving reviews, regardless of sentiment. Respond to All Reviews

45% of consumers say they’re likelier to visit a business that responds to their negative reviews. Even if you can’t change the situation that led to the negative review, you can build a rapport with the patients and turn them into satisfied patients.

For a positive review, thank the patient for their kind words and let them know you appreciate their input. 7 out of 10 customers changed their opinion about a business after the business responded to the review.

A well-crafted response can help turn a negative review into an opportunity to showcase your customer service skills.

Latest Updates in Google My Business

As of November 2021, Google My Business (GMB) is now called Google Business Profile. Updated Google Business Profile has added several new features:

Claim and Verify Business Profile straight from Google Search and Google Maps

You can now easily claim and verify your Business Profile directly from Google products you already use. As per Google:

“Just search for the name of your business on Google or go to your profile directly in the Google Maps app, and you’ll see an option to verify the profile or resolve other issues, like profile suspension. You can also search for “my business” on Google Search to get to your Business Profile.”

You can also clearly see whether your profile is publicly visible and what to do to get it seen by your customers.

Verify Your Business Info

Ability to track data on Calls That Come from Google Business Profile

Whenever you receive a call from your Google Business Profile, you will receive a message specifying the call’s origin. You can also review your call history.

Now patients can message you directly from your profile on Google Search. You just need to turn on the chat option in your Google Business Profile.

Then, you can connect with patients in real-time to answer any questions about your services and engage with those who are most likely to turn into paying patients.

Manage Patients’ Reviews and Answer Questions

With a Google Business Profile, you can monitor your reviews, respond to them, and even request the removal of any review that goes against Google’s policies. You can also answer questions directly from your profile page.

Control Read Receipts in Google Search and Maps

You can now see when your message has been read in Google Search. Keep up with patients easily by tracking all your conversations via chat and staying in touch with them.

Ready to optimize your GMB dental listing and grow your practice?

Google My Business (GMB) is a powerful tool for any dental practice. An effective GMB strategy can create more visibility and boost conversions for your dental business.

Keep up with the latest updates in Google My Business to stay ahead of the competition, increase visibility, and grow your practice.

Take the first step towards optimizing your GMB dental listing today with DemandHub and grow your practice tenfold!

DemandHub is a customer experience and satisfaction platform that helps dental practices build an effective online presence and generate more leads with their GMB profile.

DemandHub helps dentists manage their GMB profile, monitor reviews, get more positive reviews, respond to patients’ feedback, and track the performance of your dental practice.

Book your FREE demo now!

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