How to Ask for Google Reviews: Boost Your Online Reputation with These Expert Tips

Mia Jensen | February 18, 2024 | 22 min read
How to Ask for Google Reviews [Templates Included] | DemandHub

Ever find yourself wondering how your competitors constantly get more and more five-star Google reviews? More often than not, it’s not actually just great customer service.

In this article will show you how to ask for Google reviews based on what the topped ranked business are doing so you can take yours to the next level.

We’ll go over the best ways to request Google reviews and turn your customers into your biggest supporters. We’ll also share easy-to-follow tips for asking for Google reviews to help your customers spread the word about your business and boost your online reputation.

Let’s discover the secrets of how to get more Google reviews.

Table of Contents

Why ask for Google reviews?

Did you know that 93% of consumers say online reviews influence their buying decisions?

So, let’s break down how Google reviews work, because they matter more than most business owners realize.

Potential customers search for a product or service like yours. Google ranks businesses based on several factors, including reviews. The more great reviews you have, the higher you’ll rank in search results, meaning more eyes on your business.

Thats not all, 5-star Google reviews can boost your website’s click-through rate by a whopping 39%.

Importance of Google Reviews

Conversely, negative reviews can a downer. Just one pesky bad review can make you lose 22% of your potential customers. Ouch! And if you have three unfavorable reviews, that number skyrockets to 59%. But don’t worry, we’ll discuss how to use negative reviews to your advantage later on.

The more negative Google reviews you have, the less likely customers will visit your website. So, managing those not-so-great reviews is crucial for keeping your business in tip-top shape.

But wait, there’s more. Trust is a big deal for customers, and you know what helps build trust? A shiny collection of genuine Google reviews. In fact, 88% of people trust online reviews as much as personal recommendations. By getting more Google reviews, you’re essentially turning your customers into a virtual salesforce, vouching for your brand.

7 best ways to request Google reviews

Let’s dive into the best ways to request Google reviews.

1. Timing is everything

The key to getting more reviews is to strike while the iron is hot. Ask for reviews right after your customer has had an amazing experience working with you. According to Brighlocal, 70% of people will leave a review when asked. So, don’t be shy!

2. Personalize the request

Nobody likes a cookie-cutter message, right? Give your review request a personal touch by addressing your customers by name and mentioning specific details about their experience. It’s like a virtual high-five that makes them feel appreciated and more likely to take the time to leave a review.

3. Channels, channels, channels

Think about where your customers are most active and comfortable. Is it email? SMS? Social media? Or maybe even face-to-face?

Request the customer to leave a Google Review through sms

Research shows that SMS has a remarkable 95% average open rate, with 82% of recipients reading every text they receive. Pick the right channel to reach them and increase your chances of getting that coveted review.

4. Simplify the review process

Make it as easy for your customers to leave a review. Give them a direct link to your Google review page, or even create a step-by-step guide to walk them through the process. The simpler it is, the more likely they’ll leave that review.

5. Leverage QR codes

With smartphones everywhere, QR codes have become super popular. Create a custom QR code that directs customers to your Google review page, and display it on your receipts, biz cards, appointment cards, storefront, or even your product packaging.

Use our Free Google Review QR Code Generator to get a QR code that links directly to your review page.

Leverage QR codes

6. Show some gratitude

Everyone loves a little appreciation, including your customers. When asking for a review, don’t forget to thank your customers for their support. This little act goes a long way in making them feel valued and more inclined to share their experience.

7. Follow up

Sometimes, people need a gentle reminder. If a customer hasn’t left a review after your initial request, follow up with a friendly reminder. But remember – don’t pester them too much, or it might backfire.

The dos and don’ts of asking for Google reviews

We’ve compiled a list of dos and don’ts to help you easily navigate the review collection process. These tips will help you generate more reviews and ensure that you’re staying within Google’s guidelines and maintaining your business’s reputation.

Do ask politely

Always be courteous when requesting reviews. It shows your customers that you respect their opinion and time.

Do provide clear instructions

Make it easy for your customers to leave a review by offering step-by-step guidance or a direct link to your Google review page.

Do provide clear instructions

Do personalize your message

Address your customers by name. Mention specific details about their experience to make them feel appreciated and engaged.

Do respond to reviews

Thank your customers for their feedback. Address any concerns or negative reviews in a professional and timely manner.

Do respond to reviews

Don’t be pushy

Avoid pressuring customers to leave a review, as it may come across as desperate and might backfire.

Don’t ask for positive reviews only

Encourage honest feedback. Never request customers only to leave positive reviews. It goes against Google’s guidelines and could hurt your credibility.

Don’t offer incentives in exchange for reviews

While offering rewards, discounts, or gifts in exchange for reviews is tempting, this violates Google’s policies and could lead to penalties.

Don’t spam your customers

Be mindful of how often you ask for reviews. Repeated requests can annoy your customers and have the opposite effect.

Don’t ignore negative reviews

Negative feedback is an improvement opportunity. Use them to learn, enhance, and improve your business. Show your commitment to customer satisfaction by promptly addressing the issue and offering a solution.

Don’t buy or fake reviews

Seriously, don’t even think about it. Buying or faking reviews is can get your account disabled. Not only can it get you in trouble with penalties, but often times its obvious enough to potential customers when reviews are fake, and you’ll lose trust fast. Stick to the real deal by offering great service and letting those genuine reviews roll in.

Dos and don'ts of asking for Google reviews

Remember these dos and don’ts, and you’ll be well on your way to growing your collection of genuine Google reviews.

Google review request examples

Here are a few Google review request examples to help you craft the perfect message:

Example 1 - Google review request email

Subject: We’d love to hear your thoughts, [Customer Name]!

Hi [Customer Name],

Thank you for your recent purchase at [Your Business Name]. We hope you’re enjoying your new [Product/Service]. Your feedback means a lot to us, and we’d be thrilled if you could share your experience with others by leaving a Google review.

[Link to Google review page]

Your review will help others make informed decisions and also help us improve our offerings. We appreciate your time and support!

Thank you, [Your Name]

Example 2 - Google review request SMS


Hey [Customer Name]!

Thanks for stopping by [Your Business Name]. We hope you had a great time! Could you do us a favor and leave a Google review about your experience? Just click this link: [Link to Google review page].

Your feedback means the world to us! 😊

Thank you, [Your Name]

Example 3 - Google review in-person request

“Hi [Customer Name], we’re so glad you enjoyed your [Product/Service] today! If you have a moment, we’d really appreciate it if you could leave us a Google review to let others know about your experience.Your feedback helps us keep doing what we do best and helps other folks find us too.

It’s super easy! Just open Google Maps on your phone, search for [Your Business Name], and tap ‘Write a Review’. Thank you so much for your support, [Customer Name]!”

Alternatively, you can send them a direct Google review link or show them a QR code that the customers can scan and leave the review instantly.

Remember to keep the conversation friendly and genuine, and be prepared to guide customers through the review process if they need assistance.

Example 4 - Google review request on social media

Here’s a fun and engaging Google review request you can use on social media:

🌟Hey, [Your Business Name] family!🌟

Did we recently knock your socks off with our [Product/Service]? We’d absolutely love to hear about your experience! Your feedback helps us keep shining and brings more awesome folks like you into our community.

So, why not take a moment and share your thoughts with a Google review? Just click the link below and let your voice be heard:

👉 [Link to Google review page] 👈

Thank you so much for your support! Let’s keep spreading the good vibes together! 🎉💕

Don’t forget to tweak the message to match your brand’s voice and style. Using emojis and a friendly tone can make your social media review request more engaging and approachable.

You could use these Google review request examples to ask for Google reviews. Remember to tailor these examples to suit your brand’s voice and target audience.

Don’t forget to personalize the message by addressing customers by their names whenever possible.

9 Tips for Writing Effective Review Request Emails

Struggling to get customer feedback? Don’t fret! Review request emails can be your key to unlocking valuable reviews. We’re here to help you create standout emails that inspire your customers to share their experiences.

Review request email example

From catchy subject lines to perfect timing, let’s explore how to craft effective review request emails that get results!

Create a compelling subject line

Grab your reader’s attention with a catchy subject line that clearly communicates the purpose of the email. For example, “Share your thoughts on your recent experience” or “We’d love your feedback!”

Personalize your email

Address your customers by their names. If possible, mention specific details about their experience to make the email feel more genuine and tailored to them.

Keep it short and sweet

Most people have limited time and attention. So keep your email concise and to the point. Clearly state what you’re asking for and why it matters.

Make it easy for customers

Provide a direct link to your Google review page or include step-by-step instructions to simplify the review process for your customers. Remember, simplicity is key! When it’s effortless for customers to leave a review, they’re more likely to share their thoughts.

Be polite and courteous

Always be courteous when asking for reviews. Use words and phrases like “please” and “thank you” to show appreciation for your customers’ time and effort.

Explain the benefits

Let your customers know how their feedback helps your business improve its services and helps other potential customers make informed decisions.

Be mindful of the timing

Send the review request email when the customer’s experience is still fresh in their mind, like shortly after they’ve made a purchase or interacted with your business.

To positively impact your response rate, avoid sending emails at odd hours, such as late at night or early in the morning. This is when people are less likely to check their inboxes. increase Instead, aim for times when your customers are most likely to be engaged and receptive, like mid-morning or early afternoon.

Choosing the right moment to hit “send” will increase the chances of your email being opened, read, and acted upon, ultimately leading to more valuable feedback for your business.

Make it mobile-friendly

Make sure your email is optimized for mobile devices, as most people check it on their smartphones.

A/B test and refine

Regularly review your email’s performance. Adjust your messaging, subject lines, and timing based on the response rate and feedback you receive.

Top 8 strategies for promoting your Google reviews

Google reviews have a massive impact on how potential customers see your business. So, how do you make the most of these valuable nuggets of social proof?

Let’s explore some engaging strategies to promote your Google reviews and boost your business’s online presence.

Share positive reviews on social media

Nothing beats a good story, and your customers’ positive experiences are no exception. Social media platforms like Instagram, Twitter, Facebook, and LinkedIn offer a perfect stage to showcase these testimonials.

When sharing a review, consider adding a touch of creativity to make it more engaging. For example, create eye-catching graphics with quotes from the review, and add relevant images.

Create eye-catching graphics with quotes from the review

You can also record a short video of your team celebrating the praise. Don’t forget to tag the reviewer (with their permission) to express your gratitude and foster a sense of community.

Use related hashtags and encourage your followers to share their experiences. Sharing your customers’ stories and building genuine connections will strengthen your online reputation and create a buzz around your brand.

Boost your website’s credibility with a Google review widget

Your website is the digital face of your business, so why not let it do some of the talking? Integrating a Google review widget onto your website is a fantastic way to showcase your glowing testimonials. These widgets automatically display your latest reviews, giving visitors a taste of your business’s excellence right off the bat.

Boost your website's credibility with a Google review widget

Place the widget on your homepage, product pages, or even a dedicated testimonial section. This way, potential customers can easily see the quality of your products or services and feel more confident in choosing your business.

Integrating Google reviews in email marketing

Email marketing is one of the most powerful channels for reaching your audience. You can showcase your business’s positive feedback to existing and potential customers by weaving Google reviews into your email campaigns.

Here’s how to make it happen:

Curate and select the best reviews

Choose the most compelling and relevant Google reviews that highlight the various aspects of your products or services. This will help reinforce your business’s credibility and showcase the value you provide to your customers.

Create engaging email content

Craft an email featuring one or more of your best reviews, visuals, or other content supporting the message. This could include images of the products or services mentioned in the review, before-and-after photos, or even customer success stories. Remember to keep the content concise and visually appealing.

Personalize your emails

Personalization is crucial in email marketing. Address your recipients by name, and segment your email list based on purchase history, location, or interests. This will allow you to tailor the featured reviews to resonate with specific groups of customers and make the content more relevant to their needs.

Include a clear call-to-action (CTA)

Encourage readers to check out more reviews, visit your website, or learn more about the products or services featured in the email. A well-placed CTA helps drive engagement and conversions.

A/B test and optimize

Regularly test different elements of your email campaigns, such as subject lines, visuals, or review selections, to determine what works best for your audience. Use these insights to optimize future campaigns and continuously improve the effectiveness of your email marketing efforts.

These strategies will help you effectively promote your Google reviews, reach a wider audience, enhance your business’s online reputation, and attract more customers. Give these strategies a shot, and watch your business shine!

Email template to promote your Google reviews

Use the following email template to promote your Google review through email marketing:

Hi [First Name],

We hope you’re having a fantastic day! We wanted to share some exciting news with you – our amazing customers have been raving about their experiences with [Your Business Name]. As a valued member of our community, we thought you might be interested in hearing about what others are saying.

🌟 “[Excerpt from review #1]” — [Reviewer’s name #1]

[Reviewer’s name #1] was thrilled with their experience using our [Product/Service]. They especially loved [specific aspect mentioned in the review]. We’re proud to have helped make a difference for them!

📸 [Relevant image or visual supporting review #1]

🌟 “[Excerpt from review #2]” — [Reviewer’s name #2]

[Reviewer’s name #2] couldn’t be happier with the results they achieved after trying our [Product/Service]. They found [specific benefit or feature mentioned in the review] to be a game-changer for their [problem the product/service solved].

📸 [Relevant image or visual supporting review #2]

We’re so grateful for the kind words and support from customers like [Reviewer’s Name #1] and [Reviewer’s Name #2]. Want to know why they’re raving about us? We invite you to [Visit Our Website / Check Out Our Products / Explore Our Services] and experience the difference for yourself!

[🔗 Call-to-Action Button: “See More Reviews” / “Visit Our Website” / “Shop Now”]

Thanks for being a part of the [Your Business Name] family, [Recipient’s First Name]. We can’t wait to continue providing you with top-notch [products/services] and exceptional customer experiences.

Wishing you all the best,

[Your Name] [Your Title] [Your Business Name]

[Contact Information, Social Media Links, and Website URL]

Remember to replace the placeholders with the relevant information, such as the specific excerpts from reviews, images or visuals, and the appropriate links to your website or call-to-action buttons.

This template can be customized to suit your brand’s voice and the specific Google reviews you want to showcase.

Remember to replace the placeholders with relevant information, such as the specific excerpts from reviews, images, or visuals, and the appropriate links to your website or call-to-action buttons.

This template can be customized to suit your brand’s voice and the specific Google reviews you want to showcase.

Asking for reviews is easy!

Knowing how to ask for Google reviews is important for managing your business’s online reputation and driving customer engagement. While there are various strategies and platforms, focusing on being genuine and making the process as easy as possible for your customers is essential.

Remember to respond to positive and negative reviews, as this can further strengthen your reputation and customer relationships.

Finally, consider automating the review collection process through platforms like DemandHub to streamline and save time. With these tips in mind, you can develop an effective review strategy that helps boost your business’s reputation, search rankings, and revenue.

Don’t wait to get started - start asking for Google reviews today!

How many Google reviews should I aim for?

The number of Google reviews your business should aim for depends on your industry, competition, number of locations, and the size of your customer base.

Having at least 20 reviews is a good number to engage customers, while Review Grower recommends aiming for at least 50 Google reviews. According to an article by MarketWatch, 20 to 50 reviews are enough to prove that enough people have tried a product.

However, there’s no specific magic number that applies to all businesses. Instead, consider the following factors when setting a goal for the number of Google reviews:

  • Competitive landscape

    Research your competitors’ Google review profiles to understand how many reviews they have and their average ratings. Aim for more reviews and a higher rating than your competition to stand out.

  • Consistency

    Regularly receiving new reviews is important for maintaining an up-to-date and relevant online presence. Aim to generate new reviews consistently, as customers tend to trust businesses with a steady stream of recent feedback more than those with outdated or sparse reviews.

  • Achieving a balanced rating

    Strive for a high overall rating, but don’t be disheartened by occasional negative feedback. While having as many positive reviews as possible is ideal, remember that a few negative reviews can also provide a sense of authenticity. Use them to improve your products or services and showcase your commitment to customer satisfaction.

  • Local search rankings

    Google reviews can influence your local search rankings. Aim for a substantial number of reviews to boost your visibility in local search results. The more reviews you have, the more likely Google will consider your business relevant and trustworthy. It’s important to remember that the quality of your reviews and your response to them are just as crucial as the quantity. Provide excellent service, actively request feedback, and prioritize customer satisfaction to maintain your Google reviews.

Can I offer incentives for leaving Google reviews?

No, offering incentives for leaving Google reviews is against Google’s guidelines. Instead, focus on providing excellent customer service and encourage honest reviews without offering incentives.

Incentivizing reviews can lead to biased feedback and may result in penalties for your business, such as the removal of reviews or lowered search rankings.

How do I respond to negative Google reviews?

Responding to negative Google reviews is essential. It will help you manage your online reputation and demonstrate your commitment to customer satisfaction. Here are some steps to help you address negative reviews effectively:

  1. Staying calm and professional: Keep emotions in check and maintain a professional tone.
  2. Acknowledging the issue: Express empathy and apologize for the negative experience.
  3. Addressing the problem: Briefly explain the issue and outline the steps you have taken to rectify it.
  4. Taking the conversation offline: Encourage the reviewer to contact you directly.
  5. Following up: If the issue is resolved, politely ask the customer to update their review.
  6. Learning from the experience: Use negative feedback to identify areas for improvement.

Can I delete or hide Google reviews?

Yes, business owners can request to remove inappropriate or fake Google reviews that violate Google’s review policies. However, they cannot simply delete or hide reviews they disagree with or do not like.

Key Takeaways

High Impact of Google Reviews: 93% of consumers say online reviews influence their purchasing decisions, highlighting the critical role Google reviews play in attracting new customers.

Strategic Timing for Requests: Asking for reviews shortly after a positive customer experience significantly increases the likelihood of receiving a review.

Personalization Enhances Engagement: Tailoring review requests to individual customers by mentioning specific details of their experience makes them feel valued and more likely to leave a review.

Multi-Channel Approach: Utilizing various communication channels, such as email, SMS, or social media, based on where customers are most active, increases the chances of review submission.

Simplicity and Accessibility: Making the review process straightforward, for instance, by providing a direct link to the Google review page, encourages more customers to leave reviews.

QR Codes for Convenience: Employing QR codes on business materials provides an easy, tech-savvy way for customers to access the review page directly.

Appreciation Matters: Expressing gratitude when asking for reviews fosters a positive relationship and motivates customers to share their experiences.

Effective Follow-up: Gently reminding customers to leave a review can be beneficial, but it’s crucial to avoid being overly persistent to prevent annoyance.

Adherence to Google’s Guidelines: Ensuring requests for reviews are polite, do not offer incentives, and encourage honest feedback is essential for compliance with Google’s policies and maintaining credibility.

Engagement with Reviews: Responding to both positive and negative reviews demonstrates a commitment to customer satisfaction and can turn less favorable reviews into opportunities for improvement.

Creative Promotion of Reviews: Sharing positive reviews on social media or through email marketing not only showcases customer satisfaction but also enhances your business’s credibility and appeal.

Integration of Reviews on Your Website: Displaying Google reviews on your website via a widget can instantly boost trust among website visitors.

Email Marketing for Reviews: Incorporating Google reviews in email campaigns can further validate your business’s quality and service to a wider audience.

Leveraging Positive Experiences: Highlighting specific, positive customer experiences in review requests can inspire others to share their own, contributing to a cycle of positive feedback and business growth.

Business growth begins here.
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