Ever find yourself wondering how your competitors constantly get more and more five-star Google reviews? More often than not, it’s not actually just great customer service.
In this article will show you how to ask for Google reviews based on what the topped ranked business are doing so you can take yours to the next level.
We’ll go over the best ways to request Google reviews and turn your customers into your biggest supporters. We’ll also share easy-to-follow tips for asking for Google reviews to help your customers spread the word about your business and boost your online reputation.
Let’s discover the secrets of how to get more Google reviews.Table of Contents
Did you know that 93% of consumers say online reviews influence their buying decisions?
So, let’s break down how Google reviews work, because they matter more than most business owners realize.
Potential customers search for a product or service like yours. Google ranks businesses based on several factors, including reviews. The more great reviews you have, the higher you’ll rank in search results, meaning more eyes on your business.
Thats not all, 5-star Google reviews can boost your website’s click-through rate by a whopping 39%.
Conversely, negative reviews can a downer. Just one pesky bad review can make you lose 22% of your potential customers. Ouch! And if you have three unfavorable reviews, that number skyrockets to 59%. But don’t worry, we’ll discuss how to use negative reviews to your advantage later on.
The more negative Google reviews you have, the less likely customers will visit your website. So, managing those not-so-great reviews is crucial for keeping your business in tip-top shape.
But wait, there’s more. Trust is a big deal for customers, and you know what helps build trust? A shiny collection of genuine Google reviews. In fact, 88% of people trust online reviews as much as personal recommendations. By getting more Google reviews, you’re essentially turning your customers into a virtual salesforce, vouching for your brand.
Let’s dive into the best ways to request Google reviews.
The key to getting more reviews is to strike while the iron is hot. Ask for reviews right after your customer has had an amazing experience working with you. According to Brighlocal, 70% of people will leave a review when asked. So, don’t be shy!
Nobody likes a cookie-cutter message, right? Give your review request a personal touch by addressing your customers by name and mentioning specific details about their experience. It’s like a virtual high-five that makes them feel appreciated and more likely to take the time to leave a review.
Think about where your customers are most active and comfortable. Is it email? SMS? Social media? Or maybe even face-to-face?
Research shows that SMS has a remarkable 95% average open rate, with 82% of recipients reading every text they receive. Pick the right channel to reach them and increase your chances of getting that coveted review.
Make it as easy for your customers to leave a review. Give them a direct link to your Google review page, or even create a step-by-step guide to walk them through the process. The simpler it is, the more likely they’ll leave that review.
With smartphones everywhere, QR codes have become super popular. Create a custom QR code that directs customers to your Google review page, and display it on your receipts, biz cards, appointment cards, storefront, or even your product packaging.
Everyone loves a little appreciation, including your customers. When asking for a review, don’t forget to thank your customers for their support. This little act goes a long way in making them feel valued and more inclined to share their experience.
Sometimes, people need a gentle reminder. If a customer hasn’t left a review after your initial request, follow up with a friendly reminder. But remember – don’t pester them too much, or it might backfire.
We’ve compiled a list of dos and don’ts to help you easily navigate the review collection process. These tips will help you generate more reviews and ensure that you’re staying within Google’s guidelines and maintaining your business’s reputation.
Always be courteous when requesting reviews. It shows your customers that you respect their opinion and time.
Make it easy for your customers to leave a review by offering step-by-step guidance or a direct link to your Google review page.
Address your customers by name. Mention specific details about their experience to make them feel appreciated and engaged.
Thank your customers for their feedback. Address any concerns or negative reviews in a professional and timely manner.
Avoid pressuring customers to leave a review, as it may come across as desperate and might backfire.
Encourage honest feedback. Never request customers only to leave positive reviews. It goes against Google’s guidelines and could hurt your credibility.
While offering rewards, discounts, or gifts in exchange for reviews is tempting, this violates Google’s policies and could lead to penalties.
Be mindful of how often you ask for reviews. Repeated requests can annoy your customers and have the opposite effect.
Negative feedback is an improvement opportunity. Use them to learn, enhance, and improve your business. Show your commitment to customer satisfaction by promptly addressing the issue and offering a solution.
Seriously, don’t even think about it. Buying or faking reviews is can get your account disabled. Not only can it get you in trouble with penalties, but often times its obvious enough to potential customers when reviews are fake, and you’ll lose trust fast. Stick to the real deal by offering great service and letting those genuine reviews roll in.
Remember these dos and don’ts, and you’ll be well on your way to growing your collection of genuine Google reviews.
Here are a few Google review request examples to help you craft the perfect message:
Subject: We’d love to hear your thoughts, [Customer Name]!
Hi [Customer Name],
Thank you for your recent purchase at [Your Business Name]. We hope you’re enjoying your new [Product/Service]. Your feedback means a lot to us, and we’d be thrilled if you could share your experience with others by leaving a Google review.
[Link to Google review page]
Your review will help others make informed decisions and also help us improve our offerings. We appreciate your time and support!
Thank you, [Your Name]
Hey [Customer Name]!
Thanks for stopping by [Your Business Name]. We hope you had a great time! Could you do us a favor and leave a Google review about your experience? Just click this link: [Link to Google review page].
Your feedback means the world to us! 😊
Thank you, [Your Name]
“Hi [Customer Name], we’re so glad you enjoyed your [Product/Service] today! If you have a moment, we’d really appreciate it if you could leave us a Google review to let others know about your experience.Your feedback helps us keep doing what we do best and helps other folks find us too.
It’s super easy! Just open Google Maps on your phone, search for [Your Business Name], and tap ‘Write a Review’. Thank you so much for your support, [Customer Name]!”
Alternatively, you can send them a direct Google review link or show them a QR code that the customers can scan and leave the review instantly.
Remember to keep the conversation friendly and genuine, and be prepared to guide customers through the review process if they need assistance.
Here’s a fun and engaging Google review request you can use on social media:
🌟Hey, [Your Business Name] family!🌟
Did we recently knock your socks off with our [Product/Service]? We’d absolutely love to hear about your experience! Your feedback helps us keep shining and brings more awesome folks like you into our community.
So, why not take a moment and share your thoughts with a Google review? Just click the link below and let your voice be heard:
👉 [Link to Google review page] 👈
Thank you so much for your support! Let’s keep spreading the good vibes together! 🎉💕
Don’t forget to tweak the message to match your brand’s voice and style. Using emojis and a friendly tone can make your social media review request more engaging and approachable.
You could use these Google review request examples to ask for Google reviews. Remember to tailor these examples to suit your brand’s voice and target audience.
Don’t forget to personalize the message by addressing customers by their names whenever possible.
Struggling to get customer feedback? Don’t fret! Review request emails can be your key to unlocking valuable reviews. We’re here to help you create standout emails that inspire your customers to share their experiences.
From catchy subject lines to perfect timing, let’s explore how to craft effective review request emails that get results!
Grab your reader’s attention with a catchy subject line that clearly communicates the purpose of the email. For example, “Share your thoughts on your recent experience” or “We’d love your feedback!”
Address your customers by their names. If possible, mention specific details about their experience to make the email feel more genuine and tailored to them.
Most people have limited time and attention. So keep your email concise and to the point. Clearly state what you’re asking for and why it matters.
Provide a direct link to your Google review page or include step-by-step instructions to simplify the review process for your customers. Remember, simplicity is key! When it’s effortless for customers to leave a review, they’re more likely to share their thoughts.
Always be courteous when asking for reviews. Use words and phrases like “please” and “thank you” to show appreciation for your customers’ time and effort.
Let your customers know how their feedback helps your business improve its services and helps other potential customers make informed decisions.
Send the review request email when the customer’s experience is still fresh in their mind, like shortly after they’ve made a purchase or interacted with your business.
To positively impact your response rate, avoid sending emails at odd hours, such as late at night or early in the morning. This is when people are less likely to check their inboxes. increase Instead, aim for times when your customers are most likely to be engaged and receptive, like mid-morning or early afternoon.
Choosing the right moment to hit “send” will increase the chances of your email being opened, read, and acted upon, ultimately leading to more valuable feedback for your business.
Make sure your email is optimized for mobile devices, as most people check it on their smartphones.
Regularly review your email’s performance. Adjust your messaging, subject lines, and timing based on the response rate and feedback you receive.
Google reviews have a massive impact on how potential customers see your business. So, how do you make the most of these valuable nuggets of social proof?
Let’s explore some engaging strategies to promote your Google reviews and boost your business’s online presence.
Nothing beats a good story, and your customers’ positive experiences are no exception. Social media platforms like Instagram, Twitter, Facebook, and LinkedIn offer a perfect stage to showcase these testimonials.
When sharing a review, consider adding a touch of creativity to make it more engaging. For example, create eye-catching graphics with quotes from the review, and add relevant images.
You can also record a short video of your team celebrating the praise. Don’t forget to tag the reviewer (with their permission) to express your gratitude and foster a sense of community.
Use related hashtags and encourage your followers to share their experiences. Sharing your customers’ stories and building genuine connections will strengthen your online reputation and create a buzz around your brand.
Your website is the digital face of your business, so why not let it do some of the talking? Integrating a Google review widget onto your website is a fantastic way to showcase your glowing testimonials. These widgets automatically display your latest reviews, giving visitors a taste of your business’s excellence right off the bat.
Place the widget on your homepage, product pages, or even a dedicated testimonial section. This way, potential customers can easily see the quality of your products or services and feel more confident in choosing your business.
Email marketing is one of the most powerful channels for reaching your audience. You can showcase your business’s positive feedback to existing and potential customers by weaving Google reviews into your email campaigns.
Here’s how to make it happen:
Choose the most compelling and relevant Google reviews that highlight the various aspects of your products or services. This will help reinforce your business’s credibility and showcase the value you provide to your customers.
Craft an email featuring one or more of your best reviews, visuals, or other content supporting the message. This could include images of the products or services mentioned in the review, before-and-after photos, or even customer success stories. Remember to keep the content concise and visually appealing.
Personalization is crucial in email marketing. Address your recipients by name, and segment your email list based on purchase history, location, or interests. This will allow you to tailor the featured reviews to resonate with specific groups of customers and make the content more relevant to their needs.
Encourage readers to check out more reviews, visit your website, or learn more about the products or services featured in the email. A well-placed CTA helps drive engagement and conversions.
Regularly test different elements of your email campaigns, such as subject lines, visuals, or review selections, to determine what works best for your audience. Use these insights to optimize future campaigns and continuously improve the effectiveness of your email marketing efforts.
These strategies will help you effectively promote your Google reviews, reach a wider audience, enhance your business’s online reputation, and attract more customers. Give these strategies a shot, and watch your business shine!
Use the following email template to promote your Google review through email marketing:
Hi [First Name],
We hope you’re having a fantastic day! We wanted to share some exciting news with you – our amazing customers have been raving about their experiences with [Your Business Name]. As a valued member of our community, we thought you might be interested in hearing about what others are saying.
🌟 “[Excerpt from review #1]” — [Reviewer’s name #1]
[Reviewer’s name #1] was thrilled with their experience using our [Product/Service]. They especially loved [specific aspect mentioned in the review]. We’re proud to have helped make a difference for them!
📸 [Relevant image or visual supporting review #1]
🌟 “[Excerpt from review #2]” — [Reviewer’s name #2]
[Reviewer’s name #2] couldn’t be happier with the results they achieved after trying our [Product/Service]. They found [specific benefit or feature mentioned in the review] to be a game-changer for their [problem the product/service solved].
📸 [Relevant image or visual supporting review #2]
We’re so grateful for the kind words and support from customers like [Reviewer’s Name #1] and [Reviewer’s Name #2]. Want to know why they’re raving about us? We invite you to [Visit Our Website / Check Out Our Products / Explore Our Services] and experience the difference for yourself!
[🔗 Call-to-Action Button: “See More Reviews” / “Visit Our Website” / “Shop Now”]
Thanks for being a part of the [Your Business Name] family, [Recipient’s First Name]. We can’t wait to continue providing you with top-notch [products/services] and exceptional customer experiences.
Wishing you all the best,
[Your Name] [Your Title] [Your Business Name]
[Contact Information, Social Media Links, and Website URL]
Remember to replace the placeholders with the relevant information, such as the specific excerpts from reviews, images or visuals, and the appropriate links to your website or call-to-action buttons.
This template can be customized to suit your brand’s voice and the specific Google reviews you want to showcase.
Remember to replace the placeholders with relevant information, such as the specific excerpts from reviews, images, or visuals, and the appropriate links to your website or call-to-action buttons.
This template can be customized to suit your brand’s voice and the specific Google reviews you want to showcase.
Knowing how to ask for Google reviews is important for managing your business’s online reputation and driving customer engagement. While there are various strategies and platforms, focusing on being genuine and making the process as easy as possible for your customers is essential.
Remember to respond to positive and negative reviews, as this can further strengthen your reputation and customer relationships.
Finally, consider automating the review collection process through platforms like DemandHub to streamline and save time. With these tips in mind, you can develop an effective review strategy that helps boost your business’s reputation, search rankings, and revenue.
Don’t wait to get started - start asking for Google reviews today!
The number of Google reviews your business should aim for depends on your industry, competition, number of locations, and the size of your customer base.
Having at least 20 reviews is a good number to engage customers, while Review Grower recommends aiming for at least 50 Google reviews. According to an article by MarketWatch, 20 to 50 reviews are enough to prove that enough people have tried a product.
However, there’s no specific magic number that applies to all businesses. Instead, consider the following factors when setting a goal for the number of Google reviews:
Research your competitors’ Google review profiles to understand how many reviews they have and their average ratings. Aim for more reviews and a higher rating than your competition to stand out.
Regularly receiving new reviews is important for maintaining an up-to-date and relevant online presence. Aim to generate new reviews consistently, as customers tend to trust businesses with a steady stream of recent feedback more than those with outdated or sparse reviews.
Strive for a high overall rating, but don’t be disheartened by occasional negative feedback. While having as many positive reviews as possible is ideal, remember that a few negative reviews can also provide a sense of authenticity. Use them to improve your products or services and showcase your commitment to customer satisfaction.
Google reviews can influence your local search rankings. Aim for a substantial number of reviews to boost your visibility in local search results. The more reviews you have, the more likely Google will consider your business relevant and trustworthy. It’s important to remember that the quality of your reviews and your response to them are just as crucial as the quantity. Provide excellent service, actively request feedback, and prioritize customer satisfaction to maintain your Google reviews.
No, offering incentives for leaving Google reviews is against Google’s guidelines. Instead, focus on providing excellent customer service and encourage honest reviews without offering incentives.
Incentivizing reviews can lead to biased feedback and may result in penalties for your business, such as the removal of reviews or lowered search rankings.
Responding to negative Google reviews is essential. It will help you manage your online reputation and demonstrate your commitment to customer satisfaction. Here are some steps to help you address negative reviews effectively:
Yes, business owners can request to remove inappropriate or fake Google reviews that violate Google’s review policies. However, they cannot simply delete or hide reviews they disagree with or do not like.