14 Ways to Promote your Dental Practice on Social Media

Mia Jensen | Feb 9, 2023 | 17 min read
14 Ways for Dental Social Media Marketing

Do you want to promote your dental practice on social media? Are you stuck in the dark ages when it comes to making the most of today’s powerful marketing opportunities?

Well, in this article we’re going over 14 easy ways to get your share of likes and followers!

From engaging visuals that capture attention and turn visitors into loyal patients to cleverly crafted hashtags and ingeniously targeted advertisements — these tips will help your dental practice grow on social media as fast as possible.

We promise not to bore you with technical jargon or intimidating analytics data. We will also provide free dental social media post ideas for your practice, so you never run out of ideas.

So sit back, grab an ice cream cone (or perhaps a healthy alternative), and get ready to learn how social media can help grow your practice!

Why is it important to manage Social Media for your dental practice?

If you’re a dental practice, social media is a great way to show your community you’re active! It’s important to have an active presence online, as it allows potential patients to learn more about your dental practice.

Social media is a powerful marketing tool for doctors. It increases the likelihood of new patients coming in through word of mouth. Dental social media also helps to make patient education more fun and engaging.

Here are some benefits of managing social media for doctors:

1. Build Brand Awareness

Think of it as showing your practice is alive and active!

Social media marketing is key for building brand awareness. If you want more patients, be active on social media. The more frequently you post and interact online, the more likely patients will book appointments with your practice.

2. Generate referrals

Dental Social media marketing can boost the number of referrals you get! Patients often don’t think about their dentist in between visits, but a well-executed campaign on Facebook or Instagram can remind them to recommend you to others based on your posts.

Tip: if you want to really get referrals on social media, ask your followers to send more users your way for a referral bonus!

3. Drive traffic to your site

Social media is a great way to generate traffic to your website. You can post links to specific pages or campaigns, encouraging visitors to click through and learn more about your practice.

4. Know Your Audience Better

Social media provides an excellent opportunity to connect with your patients and learn more about their needs.

Attracting a loyal social media following is entirely possible.

The Bentist, for example, is a dentist with an impressive following on social media. He has over 7406 Twitter followers, 13M TikTok followers, and 3.84M YouTube subscribers.

The Bentist

What social media platforms to use as a dentist & Why?

The best social media platforms for dental practices in 2024 are Facebook, Instagram, Twitter, YouTube, and TikTok.


Facebook is the perfect platform to engage with your audience. Dentists must use it to market their practice.

It’s perfect for connecting with current and potential patients, sharing news about your practice, providing educational resources, and even running ads to target specific audiences.

Facebook Dental Example

Its numerous features make it easy to create content that stands out—from videos and photos to polls and surveys. And with more than 2 billion active users every month, it’s a great way to increase brand awareness.

Setting a Facebook page for your practice enables two-way communication with your patients. It encourages a casual environment and promotes dialogue and engagement.


If a patient likes your page, your posts will appear on their newsfeed: the more views, the better.


Instagram has grown exponentially over the past decade. As an image-centric platform, Instagram is perfect for dentists to show off their work.

It allows you to showcase before-and-after photos of treatments and highlight any awards or accolades that your practice may have received.

Anna the Dentist

Additionally, you can use Instagram Stories to give followers a behind-the-scenes look at what goes on at your practice daily. These BTS can help build trust and increase engagement with potential patients.

Stories stay on your profile page for only 24 hours before disappearing. You can use stories to call out exclusive promotions and deals available only at your practice!

cbc Dental Studio Story


Twitter is another great platform for dentists. It allows you to engage with potential patients in real time and respond to their queries quickly. You can use Twitter to post updates about new services or special offers.

You can share your thoughts and ideas on Twitter in short messages called “tweets.” Tweets can be in the form of opinions, dental updates, website links, replies to other users, etc. These tweets can be up to 280 characters long.

You can also share photos of new products, services, or dental office events and promotions. You can increase traffic to your dental website and boost conversions by including links to coupons or codes in your tweets.

Additionally, you can retweet content from other dental professionals or associations relevant to your practice. You can even use Twitter’s advanced search feature to find conversations related to the dental industry and join them.

Dentistry Today Post


Video content is becoming increasingly popular. People love learning about dental treatments and procedures, so creating educational videos on YouTube can help you engage with potential patients and increase brand awareness.

A Tour of The Campbell Clinic - Private Dental Practice in Nottingham.

YouTube should be a top choice for dentists.

You can also use YouTube to post customer testimonials or live Q&A sessions with dentists at your practice to nurture relationships with patients.


TikTok is the newest entrant in the social media world. It’s quickly gaining popularity among all generations. The platform offers a unique opportunity for dentists to reach their target audience with short videos.

The Bentist Tik Tok

With its lighthearted content, you can use TikTok to create fun videos related to dental health. You can also use it to educate your audience and showcase your practice’s unique offerings.


LinkedIn is one of the most professional social media platforms. It’s perfect for connecting with other dentists, health professionals, and potential patients. It is an excellent platform to showcase your expertise in the dental field.

You can use LinkedIn to create informative posts about your practice and share insights into new trends or advances in the dental industry.

Edgemont Dental Linkedin


Pinterest is ideal for dentists to share visual content about oral health and treatments. You can create boards for different topics, such as preventive care, dental hygiene, or cosmetic procedures.

These boards can help inform potential patients about your practice and services. Plus, you can link them back to your website for more details.

Also, you can use Pinterest’s search engine to find content related to dentistry and share it with your followers.

These are the best social media platforms to promote your dental practice. Experiment with various platforms, create content that resonates with your target patients, and keep track of your progress to maximize your success.

Now let’s explore how to achieve success on social media

11 social media marketing strategies for your dental practice

1. Create Compelling visuals

Visuals are key when it comes to social media marketing. Posts with images receive 650% higher engagement than text-only posts. People are 80% more likely to read content with colorful visuals.

According to Hubspot, Tweets with video receive 10X more engagement than those without.

Create visuals for your social media profile, such as oral care infographics, before-after pictures, illustrations, and animations to increase viewer engagement.

Dental Social Post Example

Post high-quality, original photos instead of stock photos. This helps foster a more personal connection with your audience and increases visibility.

2. Be consistent with a content calendar

For social media success, consistency is key. Posting regularly on social media signals to followers that you are active and engaged. It also keeps your brand name fresh in their minds, which can lead to more conversions.

Create a social media content calendar. A content calendar and social media strategy will help you be consistent with your posting, thus growing your audience.

You can download a free content calendar for social media from Hootsuite. Feel free to customize it according to your dental practice.

3. Leverage video content

Video content is an effective form of marketing for dentists on social media. Videos can engage viewers and create an emotional connection, eventually boosting conversions.

You can create videos to highlight your practice, introduce new services, share patient testimonials, answer FAQs, and even run live Q&A sessions with dentists at your practice.

4. Harness the power of influencers

Influencer marketing is great for reaching new audiences and building visibility for your dental practice. Reach out to dental influencers in your local area and create partnerships with them.

You can also leverage micro-influencers for targeted campaigns. They typically have fewer followers than big-name influencers, but their content is more tailored to niche audiences. It can be beneficial for dentists who want to target a specific demographic.

5. Promote customer reviews and feedback

Customer reviews and feedback can be powerful tools for building trust in your dental practice. Encourage patients to leave reviews on social media.

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Facebook ratings and reviews are particularly effective. People can give your practice a star rating and leave reviews about their experience on Facebook.

This will help potential patients learn more about your services and make an informed decision when choosing a dentist.

6. Run contests and Giveaways

Everyone loves free stuff! So consider hosting giveaways to increase engagement and drive brand awareness.

You can offer prizes such as complimentary cleanings, whitening treatments, or toothbrushes in exchange for likes, shares, or follows.

Run contests and Giveaways

Set clear rules and let your followers know how to enter the contest or a giveaway. This will help maximize visibility on social media and attract more people to your practice.

7. Focus on creating valuable content

Your content must be helpful and informative to capture your audience’s attention. This is what sets your practice apart from your competitors.

Consider creating blog posts, videos, infographics, and ebooks to provide useful information about oral health topics. It will help you establish yourself as an authority in the dental field and build trust with potential patients.

8. Repurpose content to maximize reach

Creating quality content is time-consuming. Repurposing existing content across multiple platforms will lessen your burden. For instance, videos can be turned into blog posts or downloadable guides.

And tweets can be turned into images that can be shared on Facebook or Instagram — maximizing the impact of your content.

9. Use paid ads

Paid advertising is an effective way to reach a wide audience quickly and efficiently. Platforms such as Google Ads and Facebook Ads let you target your ideal patient with tailored ads.

You can also use sponsored content to partner with dental influencers and leverage their following to promote your practice.

10. Use social media management platform

Managing multiple social media profiles can be difficult and time-consuming. Consider using a social media management platform to help you automate your posting schedule, track your campaigns and analyze the posts’ performance.

Some examples of social media platforms are Hootsuite, Buffer, Sproutsocial, etc.

These platforms help you schedule posts in advance, so you don’t have to do this manually every day. They can also help you monitor your progress and keep track of analytics.

11. Take advantage of location-based targeting

Location-based targeting is an effective way to reach local patients looking for a dentist in their area. On platforms such as Facebook and Instagram, you can create campaigns that target people based on their location.

This is particularly useful if you have multiple locations or serve specific regions. Add relevant keywords and hashtags in your posts to ensure they reach the right audience.

12. Utilize hashtags

Hashtags are essential for getting your content seen by the right people. Use relevant hashtags for your practice and area to increase reach and visibility.

Utilize Hashtags Example

You can use a hashtag research tool such as Hashtagify to identify the most popular hashtags related to your field and location. This will help you get more engagement on your posts and boost brand awareness.

13. Engage with your followers

Social media is not just about promoting your practice — it’s also about engaging with your followers. Make sure to reply to comments and messages, thank them for their feedback, and ask questions to encourage conversation.

This will help you build relationships with your patients and create a community around your practice. It’s also an opportunity to connect with potential patients directly and learn more about their concerns.

14. Monitor, Track and Measure your performance

Don’t forget to measure your successes and failures. You need to track and measure your performance to determine your social media campaigns’ effectiveness.

Use analytics tools such as Facebook Insights or Twitter Analytics to gain insights into your followers’ demographics and engagement levels. Monitor metrics such as likes, comments, shares, impressions, reach, and conversions to better understand your content’s performance.

Measure your results

You can also use these tools to track the performance of each post and analyze which content resonates best with your audience. This will help you refine your content strategy and optimize future campaigns.

By implementing these 14 strategies, you can effectively promote your dental practice on social media.

Social media is a powerful way to build relationships with patients, boost practice awareness, and drive more traffic to your website. So make sure to get the most out of it.

20 Free Dental Social Media Post Ideas to follow in 2024

With the right strategies and a bit of creativity, you can use social media to promote your dental practice and build relationships with potential patients.

Use the following dental social media post ideas as inspiration to create engaging content to help you stand out:

  1. Share before and after photos of your work
  2. Post questions to engage your audience
  3. Highlight any awards or recognition you’ve received
  4. Promote any new services or products you offer
  5. Provide dental health tips and advice
  6. Showcase patient success stories
  7. Share helpful dental resources
  8. Post about any upcoming events or promotions
  9. Give a behind-the-scenes look at your practice
  10. Live stream a Q&A session with your team or audience
  11. Create an educational video to share on social media
  12. Run contests or giveaways that encourage engagement
  13. Feature charitable initiatives you’re supporting
  14. Use infographics or visuals to explain complex topics
  15. Share content from other dental professionals or industry influencers
  16. Promote your blog content on social media
  17. Create polls or surveys for feedback
  18. Offer discounts and special offers
  19. Ask followers to tag friends in a post
  20. Participate in trending conversations or hashtags

With these 20 social media post ideas, you can easily keep your social media accounts active and engaging.

Experiment with different post types, images, videos, audio clips, polls, and more to find out what resonates best with your audience.

Remember to also interact with followers to build relationships and loyalty. With creativity and planning, you can create exciting social media posts that generate engagement and help you reach your dental marketing goals.

Start creating meaningful connections through text messages with your patients today to grow your dental practice with DemandHub.

DemandHub can help grow your dental practice tenfold with patient reviews, referrals, and more.

We have extensive experience with review management for dentists who want to take their practice to the next level.

We can create a successful reputation management strategy to drive long-term growth and success for your practice. Visit our website or get a demo today to learn more!

Frequently Asked Questions (FAQs) about Dental Social Media

How can dental practices benefit from social media?

Social media allows dental practices to connect with existing and potential patients on a more personal level. Dentists can share educational content, promote their services, gather patient feedback, and build a community. Engaging with patients on social media can attract more patients and increase online visibility.

What type of content should dentists post on social media?

Dentists can post different content types on social media. This includes oral health tips, dental office updates, staff and office introductions, and patient testimonials. You can also share before-and-after treatment photos with patient consent. Engaging, helpful, and visually appealing content can attract more followers and encourage interaction.

Which social media platforms are best for dental practices?

Facebook, Instagram, and LinkedIn are commonly used in the dental industry. Facebook and Instagram are great for reaching out to patients and sharing visual content, while LinkedIn can be used for networking and professional growth.

How do I promote my dental practice on social media?

To promote your dental practice on social media, post engaging and relevant content consistently. Engage with your followers, run targeted ads, and use relevant hashtags. You can also share patient testimonials, host giveaways, or collaborate with local businesses to reach a larger audience.

Why is social media important for dentists?

Social media is important for dentists because it helps to increase visibility, attract new patients, engage with patients, and build a strong online community. It also allows dentists to showcase their expertise, share patient success stories, and provide valuable oral health tips.

How many dentists use social media?

According to a survey by The Journal of Contemporary Dental Practice, 52% of U.S. dental practices actively use social media to increase referrals, attract new patients and drive more traffic to their websites. The use of social media in dentistry will likely increase in the coming years.

How can I promote my dental products?

To promote dental products, highlight the benefits and features of your products in your posts. You can share user testimonials, instructional videos, before-and-after photos, and even host giveaways. Additionally, you can use social media advertising to reach a broader audience. Remember to engage with followers who comment or ask questions about your products.

Business growth begins here.
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