Healthcare Marketing Books

Mia Jensen | March 30, 2023 | 15 min read
Healthcare Marketing Books

Welcome to the world of healthcare marketing, where innovation, strategy, and patient-centered care come together to create a winning formula for success!

The healthcare landscape is constantly evolving. And it’s more important than ever to stay ahead of the curve.

But where do you turn for guidance and inspiration?

Whether you’re a seasoned doctor or healthcare marketer or just starting, the right books can be a valuable resource to help guide your efforts.

In this blog, we’re sharing our top picks for the 7 must-read healthcare books for effective marketing in 2023.

These books are like a compass, guiding you through the choppy waters of healthcare marketing. It helps you make sense of the complex landscape and provides the tools you need to succeed.

You’ll learn about the latest technologies and tactics for reaching patients where they are and how to build trust and establish a strong online presence.

You’ll also discover the importance of understanding the regulatory landscape and staying compliant with the latest regulations.

Don’t let your marketing efforts fall behind, pick up these books. Start reading today to stay ahead of the curve and reach more patients in the most effective way possible.

7 Books Worth Reading for Healthcare Marketing Professionals

  1. Building a StoryBrand: Clarify Your Message So Customers Will Listen
  2. Healthcare Marketing: Strategies for Creating Value in the Patient Experience
  3. Strategic Marketing For Health Care Organizations
  4. The Patient Will See You Now: The Future of Medicine is in Your Hands
  5. Book Now! Internet Marketing for Healthcare Practices
  6. In Search of Good Medicine: Hospital Marketing Strategies to Engage Healthcare Consumers
  7. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

1. Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand is a valuable resource for anyone looking to improve their marketing efforts. It’s a must-read for healthcare providers looking to communicate the value of their services clearly and compellingly.

The StoryBrand process is a proven key to many struggles business leaders face in telling their company’s story. Without a clear, distinctive message, customers can’t understand what you can do for them.

So they will be unwilling to engage with your business. It will cause you to lose potential sales, opportunities for customer engagement, and much more.

The author, Donald Miller, is a master storyteller and uses this skill to help readers understand the importance of creating a clear, compelling message that resonates with customers. He breaks down the good story framework into 7 versatile elements of powerful stories to dramatically connect with customers and grow your businesses effectively.

One of the key takeaways from the book is the importance of simplifying your message and focusing on the customer’s needs. Miller explains how this approach can help you excel in a crowded market and build customer trust.

The healthcare industry is known for its complexity and technical jargon, which can make it difficult to communicate the value of your services to patients. Building a StoryBrand can help healthcare providers simplify their message and communicate the value of their services in a way that resonates with patients.

2. Healthcare Marketing: Strategies for Creating Value in the Patient Experience

Healthcare Marketing: Strategies for Creating Value in the Patient Experience

Healthcare Marketing was published in 2018. It is a comprehensive guidebook that provides students and practitioners with the tools they need to effectively combine healthcare with key marketing principles.

It gives them the edge they need to adapt and thrive in today’s dynamic and ever-changing industry.

The book deeply delves into healthcare marketing, featuring insights from top professionals and focused readings, empowering readers to master the art of creating value for their patients.

The opening chapter sets the stage by identifying the seven key areas healthcare providers should examine to ensure they provide the best possible care to their patients.

Later chapters delve into the healthcare paradigm shift, strategic marketing, patient-centricity, and ethics in healthcare marketing.

This book is the perfect resource for students studying healthcare marketing and practicing healthcare professionals who want to stay ahead of the curve. It’s an invaluable tool for anyone looking to support a positive patient experience and make a real difference in the healthcare industry.

3. Strategic Marketing For Health Care Organizations

Strategic Marketing For Health Care Organizations

Interested in solving real-world healthcare problems through marketing? Your answer is the all-new second edition of Strategic Marketing for Health Care Organizations.

This best-selling book offers an innovative approach to healthcare marketing based on the authors’ extensive academic, health management, and medical experience.

The heart of the book is where the authors illustrate how marketing tools and the latest available market data and information can solve health management problems.

The healthcare market is broad and ever-changing. So the book covers a broad range of topics, such as marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and even social cause marketing, with strategies relevant to the Covid-19 pandemic.

Each chapter allows readers to improve their marketing problem and solving skills through discussion questions, case studies, and exercises.

4. The Patient Will See You Now: The Future of Medicine is in Your Hands

The Patient Will See You Now: The Future of Medicine is in Your Hands

Prepare to have your mind blown, and your perspective shifted as you delve into the pages of this powerful book. It’s not your typical marketing guidebook but rather a glimpse into a revolutionary future of medicine. expedition

The writer takes you on a journey of discovery, exploring the intersection of healthcare and technology, and associating the current technological climate with the “Gutenberg” moment of medicine. Just as the printing press revolutionized the way information was shared, the internet revolutionized medicine.

This isn’t just a marketing book. It’s a guide to understanding the future of healthcare and how technology is shaping the industry.

The author provides an in-depth look at how digitized medicine is changing the way we think about healthcare and opens your mind to the possibilities of what’s to come. By understanding the future of healthcare, you’ll be better equipped to identify and capitalize on marketing opportunities.

This compelling read takes you on a journey through the complicated and fascinating world of digitized medicine. It’s a must-read for anyone looking to stay ahead of the curve and be at the forefront of the healthcare revolution.

5. 10 Ways To Get More Online Reviews and Boost Your Google Ranking

10 Ways To Get More Online Reviews and Boost Your Google Ranking

Want to gain more online reviews for your healthcare practice and boost your Google ranking? Then, this guide is for you.

It provides a comprehensive look at why online reviews are important for Healthcare SEO and how they can impact your business’s online visibility.

It provides a list of healthcare review sites where you can list your practice and gather positive reviews. The guide also provides tips on asking patients for genuine reviews and establishing a positive, ongoing relationship with your patients.

The guide also covers how to handle negative reviews and turn them into positive ones. It’s an invaluable resource for practices of all sizes looking to improve their online reputation and increase their visibility on search engines.

This ebook is packed with useful tips and strategies to help you get more positive reviews, improve your SEO and ultimately drive more business.

6. Book Now! Internet Marketing for Healthcare Practices

Book Now! Internet Marketing for Healthcare Practices

The internet has changed the patient-doctor landscape. Patients today have access to more information than ever before and are not afraid to use it.

Searching for health-related information is one of the most popular online activities. One in three adults in the USA has looked online for information on their health condition.

But with so much information available, it can be overwhelming for patients and healthcare practitioners.

This old way of thinking, “Practice great medicine, and the business will grow by itself,” is no longer enough to sustain a practice. To thrive in this digital age, healthcare practitioners must also master the art of great marketing.

Book Now! Internet Marketing for Healthcare Practices, written by Garrett Smith, is the ultimate guide to mastering healthcare marketing in the digital age. It’s a step-by-step roadmap to turning your practice website into a patient appointment-generating machine, improving visibility on Google, and creating a positive online reputation.

You’ll learn to enhance your medical listings, improve patient engagement through blogging and social media, and much more.

This book is a must-read for healthcare practitioners looking to thrive in the digital age and stand out in an overcrowded market.

7. In Search of Good Medicine: Hospital Marketing Strategies to Engage Healthcare Consumers

In Search of Good Medicine: Hospital Marketing Strategies to Engage Healthcare Consumers

The author of this book, Mark D. Shipley, takes us on an in-depth journey inside the many challenges that hospital marketers face today and provides practical solutions.

He discusses the changing nature of healthcare and the new ways patients make healthcare decisions.

Mark delves deep into the intricacies of hospital marketing, providing insights and strategies that are highly relevant to the current healthcare landscape. He guides us through the complexities of the healthcare system and shows us how to appeal to the new breed of patients who are becoming increasingly savvy and informed.

This book is a must-read for any hospital marketer or executive looking to stay ahead of the curve and create a winning marketing strategy.

8. BONUS! How Doctors Think

How Doctors Think

How Doctors Think by Jerome Groopman is a thought-provoking book. It is a window into the inner workings of the medical profession, delving deep into the forces and thought processes that shape doctors’ decisions.

Groopman expertly explores the all-important relationship between doctors and their patients, shedding light on the reasons behind a physician’s successes and errors. He dispels myths and misconceptions and provides a unique perspective on how doctors think and make decisions.

One of the most powerful aspects of this book is the way it highlights the impact of communication and human behavior on the physician-patient relationship. Groopman shows how doctors can avoid snap judgments, embrace uncertainty, communicate effectively and deploy other skills that can profoundly impact health.

This book is essential for anyone who wants to understand the medical profession and the inner workings of a physician’s mind.

With its myth-shattering approach and thought-provoking insights, How Doctors Think will change how you think about the healthcare industry.

& Many More!

The healthcare industry is always modifying and evolving. It is challenging for healthcare providers to communicate the value of their services to patients and stand out in an overcrowded market.

These 8 healthcare marketing books provide valuable insights and strategies to help healthcare providers. So they can better communicate the value of their services to patients, increasing brand awareness and driving business growth.

From understanding the future of healthcare and technology to mastering the art of healthcare marketing and creating a positive online reputation, these books cover a broad range of subjects related to the healthcare industry.

Whether you’re a student, a healthcare professional, or a marketer, these books are an essential resource that can help you to improve your marketing skills and boost your ROI.

Frequently Asked Questions (FAQs) about Healthcare Marketing Books

Following are some recommended books on healthcare marketing:

  • “Healthcare Marketing: A Case Study Approach” by Leigh W. Cellucci, Carla Wiggins, and Tracy J. Farnsworth. This book provides a practical and realistic approach to understanding healthcare marketing through case studies.
  • “The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly” by David Meerman Scott. Although not healthcare-specific, this book offers valuable insights applicable to any industry, including healthcare.
  • “Healthcare Digital Marketing Strategy Guide” by Peter Decoteau. It is a comprehensive guide to digital marketing in the healthcare industry. It covers topics like SEO, content marketing, social media, and more.
  • “Patients Come Second: Leading Change by Changing the Way You Lead” by Paul Spiegelman and Britt Berrett. This book provides a unique perspective on healthcare marketing. It focuses on the importance of internal culture and employee engagement.

How can healthcare marketing books help in building a marketing strategy?

Healthcare marketing books can provide a comprehensive guide to building a marketing strategy. They cover a variety of topics, such as understanding your target audience, choosing the right marketing channels, creating compelling content, and measuring the effectiveness of your marketing efforts.

Moreover, healthcare marketing books provide insights into industry trends, case studies, and proven marketing strategies. These insights can guide you build an effective and tailored marketing strategy for healthcare services. They can also help you understand patient behavior, digital marketing techniques, and regulatory considerations specific to the healthcare sector.

How do I become a healthcare marketer?

To become a healthcare marketer, you typically need a bachelor’s degree in marketing, business, or a related field. Gaining experience in the healthcare industry can be useful. You must also develop skills in digital marketing and data analysis and understand healthcare regulations and patient privacy rights.

You can achieve further specialization through a master’s degree or certifications in healthcare marketing, such as Certified Healthcare Marketing Professional (CHMP).

What do you learn in healthcare marketing?

In healthcare marketing, you learn how to effectively communicate and promote healthcare services to patients and medical professionals. This includes understanding healthcare systems, patient behavior, and ethical considerations. You also learn how to apply marketing strategies such as digital marketing, public relations, and brand management specifically tailored for the healthcare industry.

What is the most effective healthcare marketing?

The most effective healthcare marketing strategy is patient-centric. It leverages digital platforms for targeted messaging and utilizes data analytics for personalized care promotion. It combines traditional marketing methods with innovative digital strategies like SEO, content marketing, social media engagement, and telehealth services. The goal is to build trust, provide valuable health information, and ensure a positive patient experience.

Are there any books on digital marketing in healthcare?

Yes, books like “Healthcare Digital Marketing: Proven Techniques to Grow Your Practice” by Peter J. Polack and “Digital Marketing in Healthcare” by Susan Cox focus on the importance and implementation of digital marketing strategies in the healthcare industry.

What is a healthcare marketing guide?

A healthcare marketing guide is a resource that provides strategies, best practices, and insights tailored for marketing within the healthcare industry. It covers various elements such as:

  • understanding patient behavior,
  • using digital platforms for promotion,
  • complying with healthcare regulations, and
  • measuring the effectiveness of marketing campaigns. It is a roadmap for healthcare professionals to effectively communicate and engage with their target audience.

How do you create a marketing strategy for healthcare?

Creating a marketing strategy for healthcare involves several steps. They include:

  • identifying your target audience,
  • understanding their needs,
  • creating a unique value proposition,
  • deciding on the most effective marketing channels,
  • creating compelling and educational content,
  • tracking your performance, and
  • making necessary adjustments.

What are the marketing channels for healthcare?

There are many marketing channels for healthcare, including:

  • Websites: A well-designed and informative website can attract and retain patients.
  • Social Media: Platforms like Facebook, Twitter, and LinkedIn can be used to share information and engage with patients.
  • Email Marketing: Regular newsletters and updates can keep patients informed about services and health tips.
  • Content Marketing: Blogs, articles, and videos can provide valuable health information to patients.
  • SEO: Search engine optimization helps healthcare providers appear in search results when potential patients are looking for services.
  • PPC Advertising: Pay-per-click ads on search engines can attract patients who are actively looking for healthcare services.
  • Offline Marketing: Traditional methods like print ads, billboards, and direct mail can also be effective.
  • Telehealth Platforms: With the rise of telemedicine, these platforms have become an important channel for providing care and marketing services.
  • Patient Referral Programs: Encouraging satisfied patients to refer others can be a powerful marketing tool.
  • Community Outreach: Participating in health fairs, community events, and partnerships with local organizations can raise visibility and reputation.

Remember, the choice of the channel depends on the target audience and the type of message you want to convey.

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