As a dentist, you need a minimum of 20 new monthly patients to achieve practice growth and success. The question remains, how and where can dental practices find new patients?
Attracting new patients to your dental practice is easier than you think—simply by using the right dental marketing strategies. But patients’ behavior has changed significantly in recent years.
The days of buying a Yellow Page ad and calling it a day are gone. Patients today don’t choose a dentist by flipping through the phone book. They do online research instead. According to Pew Research, 77% of patients look for dentists and dental treatments online.
With more and more people using smartphones nowadays, it’s not surprising that 84% of “near me” searches are done on mobile phones.
Your online reputation is the most important factor when growing your practice. But how exactly do you get patients to choose you over all the other practices that pop up with one quick Google search? We’ll dive into that in a bit.
But first, what is dental marketing?
Dental marketing is creating and executing a plan to reach and engage potential patients, build relationships, and grow your practice.
While some dentists may think that all they need to do is put up a website and wait for new patients to come rolling in, that’s not the case.
A successful dental marketing strategy will consider your target market, unique selling points (USP), and the most effective channels to reach your patients.
Before you start working on your dental marketing strategy, take some time to understand what your competitors are doing. Identify their target markets, services, how they attract and interact with patients, and what marketing channels they use.
Check out their website and sign up for their newsletter. Follow your competitors on social media and take note of their marketing strategies. This research will give you ideas on what’s working well for your competitors and where opportunities might be to differentiate your practice.
Your brand is not just your logo or the name of your dental practice. It’s the promise you make to your patients, and it should reflect the values and culture of your practice.
Your brand will guide everything from your marketing strategy to your website and office design. It should convey a sense of your dental practice.
What feelings do you want your patients to relate to your practice? For example, do you want to be seen as the friendly neighborhood dentist or the high-end, luxury dental experience?
Creating a strong brand will make it easier for patients to remember you and choose you over other dental practices.
Here are a few things to consider when building your brand:
The best way to determine your target market is to conduct a market study. It involves surveying your current patients and asking them about their demographics, what they like about your practice, and what brings them in for dental care.
You can also survey people who are not your patients to get a sense of what you’re missing.
Once you have identified your target market, develop a marketing strategy that resonates with them. This may involve using different channels such as online advertising, social media, or print media. Tailor your message to appeal to the specific needs of your target market.
Now that you know your target audience, what message you want to send, and what channels you want to use, it’s time to put it together in a dental marketing plan.
Your marketing plan should be a document you can refer to and regularly update as your practice grows.
Here’s what should be included in your dental marketing plan:
Your marketing goals: What are your goals for your dental marketing strategies? Make your goals specific and measurable. For example, do you want to increase patient appointments by 10% or attract 100 new patients within the next year?
Your marketing budget: How much will you spend on marketing each month or year? Remember that you don’t have to break the bank to be successful. You can do many low-cost or free marketing activities, such as creating a social media profile or starting dental blogging.
Your dental marketing strategies: What marketing activities will you do to achieve your goals? This is where you’ll list all the tasks you need to do, such as creating a marketing brochure or setting up an Instagram account.
Timeline: When will you carry out each marketing activity? Create a schedule or calendar to help you stay on track.
Key Metrics: How will you measure the success of your dental marketing efforts? This could be the number of new patients, patient retention rate, or social media followers you gain over time.
Roles and responsibilities: Who will carry out each marketing activity? It is especially important if you have a team working with you.
Google My Business (GMB) allows you to manage your online presence and appear in local search results.
Claim your GMB listing so your patients can easily find you. Local businesses receive 94% of calls from their GMB listing, and 88% of potential customers look for online Google reviews before choosing local services. Other benefits of having a GMB profile are:
Allows your practice to show up in all kinds of Google search experiences, such as Google Maps and local listings, as well as to potential customers worldwide.
GMB has a dedicated area for patient reviews that anyone can see, allowing you to show your strengths to potential patients.
It is free and easy to use. Provides real-time data and valuable insights that dentists can use to tweak their marketing strategy. For example, audience insights, the number of views and clicks.
Here’s how to set up Google My Business for your dental practice:
Google’s Local Map Pack is a listing that groups businesses by location, so the dental practices nearest to the patient will rank higher.
The GMB profile is divided into many sections, as shown in the real-time GMB dashboard below. First and foremost, ensure that your basic business information is complete and correct, such as:
On the left-hand side of your GMB dashboard, you’ll find where to input all this information. Once all the information is updated, you can start monitoring and responding to patient reviews.
Get more reviews for your practice by encouraging patients to leave feedback. Also, post regular content such as special offers and discounts.
The most stunning brick-and-mortar dental practice means nothing without a strong website. Your website is the first point of interaction for patients.
Patients judge your practice by the look and performance of your website, as 90% of users evaluate a business based on its website design.
Be sure to design your website with the patient in mind. If your website design is unappealing and difficult to navigate, 38% of people will leave it and never return.
Use easy-to-navigate menus and a clean layout to attract new patients and improve patient retention. Your website should have the following:
Apart from the design, optimize your website for search engines. Search Engine Optimization (SEO) means optimizing your website and content to rank higher in organic search results.
Dental SEO is a long-term marketing strategy that helps you get found online by patients actively searching for local dentists. Once you have optimized your website, it will continue to generate leads and new patients even while you sleep!
We have already optimized the GMB listing and website in steps 5 and 6, which are important for developing a successful SEO strategy.
However, there are many other checkboxes you will want to check to get the most out of your dental SEO strategy.
Here are some dental SEO tactics to increase your website traffic:
SEO is an ongoing process, so it’s important to regularly monitor your website and make necessary changes to ensure it is always performing at its best. You can use this Dental Practice SEO checklist here by SEMrush here to ensure your website is SEO friendly.
The most important dental marketing strategy is regularly publishing fresh, unique, relevant content on your website. Remember, consistency is the key. It will help you attract new patients and keep existing patients engaged with your practice.
Create a content calendar to plan and organize your blog posts in advance. It will make you consistent with your publishing schedule.
97% of people favor dentists who use social media. That’s because patients view dental professionals who use social media as caring and innovative. So, having an active presence on social media is an asset for dentists looking to stay ahead of the competition.
Social media should be a significant part of your dental marketing strategy. It’s a great way to connect with existing and potential patients, build relationships, and increase brand awareness.
According to a study, 69.3% of dentists agreed that social media improved their knowledge and communication skills with patients.
Remember, quality matters more than quantity when it comes to social media. Rather than spreading yourself thin trying to be active on every social media site, focus on a few your target audience is actively using.
For example, if your target audience is millennials, you should focus on platforms like Snapchat and Instagram. If your target audience is Gen X, Facebook and Twitter may be more appropriate.
Once you’ve identified the right platforms for your practice, ensure you regularly share fresh, relevant, and engaging content. Also, respond quickly to any questions, comments or feedback from patients or potential patients.
Video is one of the most powerful dental marketing tools available. It’s the best way to connect with potential patients and give them a taste of your practice.
According to HubSpot, 67% of marketers say sharing marketing videos on social media (YouTube, Instagram, TikTok) has the biggest ROI. According to Wyzowl, 87% of businesses say video has effectively generated leads. And 81% of marketers feel that video has a direct and positive impact on sales.
Here is an example of a marketing video for Dr. Michaels Dental Clinic - Dubai.
Dental practices can use video in several ways, such as:
Patient reviews serve as social proof. It is one of the most powerful psychological factors when it comes to influencing people’s purchasing decisions.
If you want to win new patients, it’s important to focus on getting positive reviews from your existing patients. The ideal way to do this is to ask them.
After a patient has completed treatment, take a few minutes to ask them how their experience was and if they would be willing to leave a review on Google, Yelp, or another platform. You can also include review links on your website, business cards, email signatures, or text messages.
If you want to take your dental marketing to the next level, a customer experience platform like DemandHub can help.
DemandHub is a powerful, all-in-one customer satisfaction platform that helps you manage your reputation, get more reviews, attract new patients, and grow your practice 10X.
DemandHub is the solution to your dental marketing problems. It will improve your digital footprint and ensure that potential patients always see the best side of your practice.
With our benchmarking feature, you will see how you stack up against other dental practices in your area. We also offer dental marketing tools and resources to help you improve your ratings and get more positive reviews.
With DemandHub’s modern messaging capabilities, you can start a two-way conversation with your patients. Send messages with review links directly to patients and enable them to post a review in 30 seconds or less — all with just a few clicks.
Book a free demo today if you’re looking for an easy and effective way to market your dental practice and grow your business 10X.
Dental marketing strategies are plans and actions taken to attract, engage, and retain patients for a dental practice. They can include various tactics, from traditional advertising and community outreach to digital marketing efforts such as SEO, content marketing, social media, and email marketing.
Dental marketing strategies are essential for attracting new patients and retaining existing ones. They also position your practice competitively in the market. Strategic dental marketing can help raise awareness of your services, build trust and rapport with patients, and ultimately drive practice growth.
Effective dental marketing strategies include:
Success can be measured through:
To promote dental products:
Dental marketing involves the promotion of a dental practice’s services through strategies aimed at attracting and retaining patients, highlighting the practice’s unique strengths, and building long-term relationships.
Dental SEO marketing focuses on enhancing a dental practice’s online presence to improve search engine rankings and increase visibility to potential patients. This includes website optimization and valuable content creation.
The rules for dental marketing can depend on the specific regulations in your location. However, in general, all marketing should be truthful and not misleading. You must respect patient confidentiality and comply with any relevant advertising standards or guidelines. Some jurisdictions may also require specific disclaimers or disclosures in dental advertising. Always ensure you are familiar with the specific regulations applicable to your practice.