Are you tired of losing patients to your competitors? Do you want to improve patient loyalty and retain them long-term?
In this blog post, you will learn tips that will help you keep your current patients and attract new ones. You will also learn the following:
This comprehensive guide on dental retention strategies will position you as a leader in the crowded dental market.
Take notes, grab some paper, and prepare to revolutionize your dental practice!
Your past patients are a valuable resource for your practice. Building strong relationships with them is essential to keep them coming back.
Unfortunately, many dental practices overlook patient retention and pour their marketing budget into attracting new ones. The constant pursuit of growth can overshadow the importance of retaining current patients.
Source: Ted Geoff
Patient retention is crucial for the success of your dental practice. But don’t just take our word for it — the numbers don’t lie.
Check out the patient retention and acquisition statistics to see the real difference between the two.
Investing in patient retention strategies improves satisfaction and devotion. It also brings in more revenue and growth for the practice in the long run.
Let’s admit patients don’t like calling your dental office to schedule appointments. The best alternative solution is self-scheduling. It is a key component of a successful dental retention strategy.
DemandHub’s online scheduling software allows your patients to schedule appointments directly from your website. It provides them with a convenient and efficient way to take control of their dental care.
DemandHub’s text messaging technology makes the process even easier. It allows your patients to make online bookings or appointment requests on the go, saving them time. It also builds trust and loyalty as they appreciate the control and flexibility that self-scheduling provides.
Streamlining the appointment process can also free up valuable time for your staff, allowing them to focus on providing high-quality dental care. Self-scheduling is a simple yet practical way to enhance dental retention and keep your patients returning for years.
A dentist’s time is valuable, as is everyone’s in the office. But patients appreciate having one-on-one time with the dentist to discuss their concerns and receive personalized attention.
Neglecting this opportunity can give the impression that the patient is not as important as the next person.
Make an effort to provide your patients with a few uninterrupted minutes of face-to-face time, free from distractions or interruptions. Even if the patient doesn’t have an appointment with the dentist, schedule a brief visit for the doctor to say hello to them and offer a personal touch.
One effective way to ensure your patients return for their next appointment is to schedule it before they leave your dental office.
Studies show that 37.6% of patients forget, do not know, or receive no reminder call about their appointment. This fact makes it even more important to take proactive steps to secure their return visit.
It saves patients time and effort to schedule a future appointment and reinforces the importance of regular dental check-ups and follow-up appointments.
By scheduling the next appointment during the current visit, you also eliminate the risk of your patient forgetting or neglecting to schedule a future appointment.
Once the patient schedules the next appointment, send automatic appointment reminders a week and then two days before to reduce no-shows.
This helps to maintain continuity of care and ensures that your patients receive the dental treatment they need to maintain good oral health. Incorporating this simple step into your dental office’s routine can significantly impact patient retention and help establish a strong, long-lasting relationship with your patients.
Another critical aspect of patient retention is booking follow-up appointments. Proactively scheduling future appointments shows your patients you value their time and prioritize their oral health.
This ensures that your patients receive the ongoing dental care they need to maintain their oral health. It also builds a solid and trustworthy relationship with them.
Regular follow-up appointments also allow for detecting and treating any potential oral health issues before they become major problems, leading to better oral health for your patients.
Provide various payment options to dental patients to boost dental retention. This makes it easier for patients to manage their dental expenses. This can also increase patient satisfaction and lead to repeat business.
Remember, the goal is to make dental treatment accessible and affordable for patients, so they can receive the care they need to maintain their oral health.
Providing personalized customer service is key to retaining dental patients and developing relationships. It involves going the extra mile to provide individualized attention and care to each patient, making them feel valued and heard.
A patient loyalty program is a rewards program that incentivizes patients to continue using the services of a dental practice. This program encourages repeat business and helps retain patients over time.
You can implement patient loyalty programs by following these examples as inspiration:
With these strategies, dental practices can build stronger relationships with their patients, increase patient retention, and boost their bottom line.
Building a strong online presence is crucial in today’s digital age. It can help dental practices to reach and engage with current and potential patients. It can also attract new patients, retain existing ones, and give greater control over your online reputation.
Following are some key dental marketing strategies to build a strong online presence:
Your website must be user-friendly and visually appealing. It must provide detailed information about your dental services, hours, location, and contact information.
It should also have online scheduling software so patients can book appointments directly from your website.
Incorporate DemandHub’s web chat feature on your website. It turns each incoming web conversation into a text message for flexible communication. So, your patients can talk to you while on the go. No one needs to be tied down to a web browser anymore.
A strong social media presence can be a game-changer for your dental practice. 90% of people buy from businesses they follow on social media. You can become a reliable and authoritative source in dentistry by having a strong online presence as more people turn to online platforms for information and recommendations.
Connect with your patients on platforms like Facebook, Twitter, Instagram, and LinkedIn. Engage with them in a meaningful way, build relationships, and create a strong sense of community around your practice.
Additionally, share relevant and useful content such as educational dental care related articles, patient testimonials, and before-and-after treatment pictures. It can help you build trust with your followers and showcase your expertise and commitment to providing high-quality dental care.
You can also use social media to promote your services and special offers. Keep your patients up-to-date on changes to your practice, and respond to any questions or concerns they may have promptly and professionally.
Respond to all positive and negative reviews in a professional and constructive manner.
By being proactive and engaging with your patients online, you can manage and respond to negative reviews and promote positive feedback. It will improve your online reputation and attract more patients to your practice.
Dental SEO optimization is the process of improving a dental website’s visibility and ranking in search engine results pages (SERP) through various tactics and strategies.
Dental SEO aims to attract more potential patients to your website, actively searching for dental services in your area. Optimizing your website increases its visibility in search results, leading to more conversions and clicks.
There are several key components of SEO, such as:
Implementing a comprehensive dental SEO strategy can help attract new patients and retain current ones, leading to increased revenue and growth for your dental practice.
An email is a powerful tool that can be used to keep your dental patients informed and engaged with your practice. With email marketing, you can send targeted, relevant messages to your patients, promoting your services and sharing news, events, and special promotions with them.
This allows you to build a strong relationship with your patients, keeping them notified about your practice and the services you offer.
Additionally, by including calls-to-actions (CTAs) in your emails, such as a link inviting patients to book appointments or leave a review, you can drive conversions and build engagement with your patients.
Keep your patients in the loop with regular emails so they stay loyal to your practice and keep coming back to you.
Claim and complete your Google Business Profile (GBP), previously known as Google My Business (GMB) listing. It is crucial for improving online visibility and attracting new patients to your dental practice.
An accurate and up-to-date GBP listing allows potential patients to easily find and learn about your practice, including your business hours, contact information, and location.
It’s important to take the time to thoroughly complete your listing with all necessary information, including a description of your practice and services, photos, and reviews from past patients.
This information helps potential patients understand what your practice offers and makes it easier for them to choose your dental practice over others in your area.
Regularly updating your GBP listing with promotions, events, and news related to your practice keeps your information current and relevant, leading to higher engagement, increased visibility, and new patients.
Patient-centered care involves putting the needs and wants of patients at the forefront of a dental practice. This approach prioritizes creating a positive patient experience and addresses their individual concerns and desires. By doing so, dental practices can establish trust and build strong relationships with their patients.
A patient-centered approach requires dentists to listen to patients’ needs, involve them in treatment planning, and educate them about dental health.
For example, dentists can use interactive tools to explain complex dental procedures or provide detailed treatment plans. They can also offer flexible appointment scheduling to accommodate patients’ busy schedules.
Additionally, they can conduct patient satisfaction surveys to gather feedback and improve the overall patient experience. By incorporating these best practices, dentists can create a positive and personalized patient experience, increasing patient satisfaction and loyalty.
Incorporating the latest technology into your dental practice can help retain patients and improve their overall experience. This can include implementing digital tools for appointment scheduling, patient records management, and online payment options.
Also, incorporate digital x-rays, intraoral cameras, 3D imaging, and other advanced dental equipment into your dental practice. It can help dentists make more accurate diagnoses, provide more detailed treatment plans, and communicate these plans to patients more effectively. Consequently, making patient visits more comfortable and convenient and boosting patient retention rates.
Some other examples of incorporating technology into your dental office are:
Patients appreciate the convenience and accessibility of these technologies, and they can help establish trust and increase patient loyalty. You can demonstrate your commitment to providing the best possible care for your patients by continually updating and improving your technology offerings.
Maintaining a clean and welcoming office environment can greatly impact patient satisfaction and retention. This includes regular cleaning of surfaces, organized and clutter-free waiting areas, and a well-maintained restroom.
Using pleasant and inviting colors and artwork, comfortable seating, and providing amenities such as water, coffee, or magazines can also create a positive atmosphere.
Additionally, ensuring that the staff is friendly, professional, and accommodating can enhance the overall patient experience and foster a positive impression of the practice.
If you’re looking for a solution to your dental patient retention problems, look no further than DemandHub.
DemandHub is a powerful, all-in-one customer satisfaction platform that can help retain patients and grow your practice 10X. It improves your digital footprint and ensures potential patients always see the best side of your practice.
With the benchmarking feature, you’ll clearly see how you stack up against other dental practices in your area. And with the dental marketing tools and resources available, you can improve your ratings and get more positive reviews.
But that’s not all!
DemandHub also allows you to start a two-way conversation with your patients through its modern messaging capabilities. Just send a text with a review link directly to your patients, and they can post a review in just 30 seconds or less. It’s that easy!
Book a free demo today if you’re looking for an easy and effective way to retain dental patients and grow your practice.
Dental retention strategies refer to techniques and practices to keep patients returning to a dental practice for their oral care needs. These strategies often involve providing excellent patient care, building strong relationships, utilizing patient communication tools, and offering value-added services.
Dental retention strategies are important because it’s often more cost-effective to retain existing patients than to acquire new ones. High patient retention also indicates patient satisfaction, leading to positive word-of-mouth and more referrals for the dental practice.
Some effective dental retention strategies include:
Retention in dentistry refers to the practice of maintaining a high number of returning patients. In orthodontics, it also refers to the period after braces are removed, where retainers are used to keep teeth in their new position.
To increase patient retention, focus on improving patient satisfaction. Inviting and acting upon patient feedback can also be beneficial as it shows patients that their opinions are valued and considered.
The average dental patient retention rate is around 41% for new patients, according to the American Dental Association. This means only about 4 out of 10 new patients return to the same dental practice beyond their first appointment.
According to Dentistry Today, the average attrition rate for dental practices is 17%. The top 10% of dental practices have an average attrition rate of 3%. Practices that do not preschedule hygiene patients lose 15% - 18% more patients.
Here is a list of things that should never be said to dental patients:
Focus on providing top-notch, personalized dental care. This is the cornerstone. Ensure your clinic has a warm and professional atmosphere. This makes a big difference.
Offer appointment times that suit your patients’ busy schedules. Also, consider flexible payment plans. Lastly, stay in touch. Regular check-up reminders and helpful tips for oral health can go a long way in keeping your dental patients.