11 Best Broadly Alternatives & Competitors

Mia Jensen | April 2, 2024 | 25 min read
Top 11 Broadly Alternatives (Free/Paid) in 2024 | DemandHub

Business is all about connecting with your customers in the best way possible. Broadly has been a go-to for many, helping manage online reviews and boost customer experiences. But let’s face it, one size doesn’t fit all. Maybe you’ve hit a snag because you can’t text or email customers directly after they get a quote or visit your place. Or the price tag on Broadly is making you do a double-take.

Whatever the case, you’re on the hunt for Broadly alternatives that tick all your boxes without breaking the bank. You’re looking for tools that can handle everything from reputation management to engaging customers on social media, all while keeping feedback loops tight and automated.

Let’s dive into the top 11 Broadly alternatives that fit your business’s unique vibe and needs perfectly.

Table of Contents

11 Broadly Alternatives and Competitors for Review and Reputation Management

1. DemandHub - The #1 Broadly Alternative

DemandHub shines as an all-in-one cloud platform, stepping up the game in customer engagement. It expands beyond the standard review management platform. DemandHub offers features like online scheduling, patient appointment reminders, surveys, web chat, and text marketing.

It also provides a robust reputation management system that’s a breeze for businesses with multiple locations.

DemandHub - The #1 Broadly Alternative

Its easy-to-use interface and flexible customization options make it a favorite among businesses. Let’s break down what makes DemandHub stand out:

HIPAA-Compliant with Easy Integration

DemandHub offers a secure, HIPAA-compliant platform that slides right into your existing setup. It streamlines lead management and customer acquisition, cutting down on manual work.

Unified Inbox for All Client Communications

This feature combines all customer interactions into one place, making it easy to manage messages from various channels and ensuring you never miss a beat.

Automated Customer Feedback Collection

Gathering customer feedback shouldn’t feel like pulling teeth. With DemandHub, it’s a breeze. Their automated system reaches out to customers post-visit or transaction, inviting them to share their experiences.

This means you get real-time insights into what you’re doing right and where you might need to tweak things. The beauty of this automation is that it keeps the feedback loop active without adding more to your plate.

Plus, it’s all about getting that valuable input directly from your customers. This can be gold for improving your services, adjusting your approach, or just continuing to do what works.

Book Appointments Straight from Chat

Let your customers book appointments directly within the chat interface. This feature makes the booking process smooth and hassle-free.

Book Appointments Straight from Chat

Organize Your Day with “Tasks”

Turn thoughts and team chats into actionable tasks within DemandHub, keeping your day organized and focused.

“Tasks” simplify your day by staying organized and ensuring no important action slips through the cracks. You can create quick reminders or follow-up tasks by simply adding “post-it” notes within DemandHub.

Organize Your Day with "Tasks"

This feature streamlines your workflow. It removes the need to juggle between different apps for reminders. Everything you need for efficient task management is integrated into your familiar DemandHub environment.

Simplify Payments

DemandHub simplifies the payment process by offering online and text-based payment options, saving you time and effort.

Get more 5-Star Reviews

DemandHub helps grow your online reputation. It’s easier than ever to collect those shining 5-star reviews, with automated requests for feedback sent via text.

Build and Optimize Your Website

DemandHub can help you create and optimize your website for search engines (SEO).

DemandHub Quicksite offers you pre-designed templates from our extensive library. Once you’ve chosen your preferred template, Demandhub will tailor it to build your website, ensuring it echoes your brand and meets your needs.

🔗 Explore our template library here

Build and Optimize Your Website

We go above and beyond just designing visually attractive websites. We also enhance your website’s visibility and generate more organic traffic through comprehensive SEO strategies. From creating regular, high-quality articles to keep your audience engaged to optimizing your site to rank higher on search engines, we’ve got you covered.

With DemandHub managing the complexities, you can focus on what you do best - running your business.

Manage Voicemails with Transcriptions Efficiently

Get voicemails as audio clips right in your chat window, complete with optional transcriptions. It streamlines how you handle voicemails.

It means when someone calls your business’s text line and leaves a voicemail, you’ll see it as an audio clip inside your DemandHub chats.

Manage Voicemails with Transcriptions Efficiently

And here’s a game-changer: if you’re not around to answer your primary voice line, just enable call forwarding, and voilà — DemandHub can now handle your voicemails. That’s right, after a certain number of rings, callers will be directed to your DemandHub voicemail service.

It’s seamless, efficient, and keeps all your communications in one place.

Reduce No-Shows with Credit Card Capture

Secure appointments by capturing credit card details during booking, minimizing missed appointments and no-shows.

And don’t worry; security is our top priority, so all information is encrypted. Say goodbye to empty seats and hello to reliable, committed appointments!

Reduce No-Shows with Credit Card Capture

AI-Enhanced Webchat Responses

Speed up your chat replies with AI-powered suggestions. This feature offers suggested responses, enabling quicker and more proper replies to your customers.

AI-Enhanced Webchat Responses

Offer Easy Estimates

Send price estimates with a few clicks, simplifying the quoting process. With Estimates, you can quickly gather a list of products or services and send it directly to your clients. They will receive a user-friendly text link, allowing them to review and consider your price estimate.

Offer Easy Estimates

Multiple Integrations

DemandHub integrates with hundreds of existing systems to streamline processes and reduce manual work. This reduces manual tasks and integrates with your current tools.

DemandHub differentiates itself by automating and optimizing customer engagement processes. This makes it an attractive Broadly alternative for businesses.

Why DemandHub Is a Go-To Over Broadly?

  • User-Friendly: Its intuitive interface means you don’t need to be tech-savvy to get the most out of it.
  • Supportive Customer Service: Their top-notch customer support team is there to help, ensuring you have the support you need whenever you need it.
  • Customization at Your Fingertips: Tailor DemandHub to fit your needs, from surveys to alerts, making it truly yours.
  • Affordable: With competitive pricing and a free trial, it’s easy to see if DemandHub is the right fit without any upfront investment.

DemandHub doesn’t just match up; it provides a comprehensive suite of tools for engaging customers and managing your online presence. This makes it an excellent alternative to Broadly for businesses aiming to boost their digital footprint.

See what customers are saying about DemandHub:

Customer Feedback about DemandHub

2. NiceJob

NiceJob stands out as a reputation marketing platform. It helps businesses grow by attracting more leads and closing more sales. It automates the collection of customer reviews and referrals, leveraging them across marketing channels.

Get 4x more customer reviews

Image Source: NiceJob

Key Features of NiceJob include:

  • Automated Review and Referral Collection: Streamline the process of gathering customer feedback{:target=”_blank and referrals. Boost your business’s online presence.
  • SEO and Website Traffic Improvement: Publish reviews and photos as social proof on your website to help in SEO efforts and increase website visitors.
  • No Contracts + Free Trial: Offers flexibility with a 14-day free trial and no contractual obligations.

Pros of NiceJob Based on User Feedback

  • Comprehensive Automation: Handles the entire review process, referral campaigns, and client gifts seamlessly, allowing businesses to “set it and forget it.”
  • Highly Effective Campaigns: Automated campaigns for reviews and referrals are effective. It contributes to increased online visibility and customer engagement.
  • Innovative Features: The client gift feature is particularly appreciated. It enhances customer loyalty without requiring manual effort from the business owner.

Cons of NiceJob Based on User Feedback

  • Desire for More Features: While the platform is valued, users wish for additional features like video review capabilities.
  • Cost Concerns: Some users find the monthly fee high, especially when their existing CRM can set up similar functionalities with more initial effort.
  • User Experience Issues: The platform’s UX can be cumbersome, requiring numerous clicks, particularly in the Settings area. The mobile app’s limitations in managing settings and occasional loading issues also detract from the user experience.

Customer feedback about NiceJob

3. Chekkit

Chekkit enhances businesses’ online reputation and customer interaction. It simplifies getting stellar online reviews and becoming the top choice for prospective clients. Chekkit’s versatility makes it an ideal match for service-oriented professionals such as dentists, chiropractors, and brokers who want to attract new clients through efficient and effective digital engagement.


Image Source: Chekkit

Key Features of Chekkit

  • Multi-Channel Communication: Engage with customers through various local channels, including SMS, Facebook Messenger, Google Business Messages, and website leads.
  • White-Label Platform: Agencies can utilize Chekkit under their own brand, offering a seamless experience to their clients.
  • Direct Messaging with Customers: Send product photos, pricing, and information directly to customers, facilitating a more personal and immediate interaction.
  • Bulk Review Requests: Allows for the bulk uploading of review requests to collect feedback on Google and Facebook more efficiently.

Pros of Chekkit Based on User Feedback

  • Exceptional Customer Support: Chekkit’s customer service team is highly praised for their responsiveness and effectiveness in addressing user needs and concerns.
  • Valuable for Engagement: The ability to send product photos and information directly to customers enhances engagement and conversion.

Cons of Chekkit Based on User Feedback:

  • Limited Group Messaging and Photo Sharing: Users have expressed a desire to send group messages and share multiple photos at once. This suggests room for improvement in communication features.
  • Analytics and Insights: Feedback indicates that the analytics and insights feature does not meet all user expectations regarding accessibility and functionality.
  • Integration Challenges with Dental Software: Dental professionals note that Chekkit lacks direct integration with dental management systems. It requires manual input of patient details for review requests, which can be cumbersome and time-consuming.

Customer feedback about Chekkit

Cons of Chekkit

4. Influitive

Influitive is a cutting-edge platform to boost engagement and advocacy among organizations’ supporters. By managing a community of on-demand advocates, Influitive AdvocateHub enables businesses to engage their most active customers through personalized challenges, rewards, and a sense of community.


Image Source: Influitive

Key Features of Influitive

  • Personalized Challenges: Customizes tasks based on advocates’ preferences, demographics, and past behavior.
  • Community Building: Allows advocates to create profiles, connect, share, and plan meetups.
  • Rewards and Recognition: Offers exclusivity and rewards to acknowledge advocate contributions.
  • Referral Engine: Facilitates the referral process to expand your advocate base.
  • Multiple Integrations: Integrates with CRM, marketing automation, and reference programs like Salesforce, Marketo, HubSpot, and more.

Pros of Influitive Based on User Feedback:

  • User-Friendly: Once accustomed, users find the platform easy to navigate and engaging for sourcing advocates.
  • Supportive of Advocacy Programs: Essential for managing customer advocacy programs from the ground up, with robust reporting and exceptional customer support.
  • Fun and Engaging: A unique and enjoyable way to involve customers and foster advocacy.

Cons of Influitive Based on User Feedback:

  • Integration Issues: Challenges with some integrations, including third-party reviews and Salesforce, affecting seamless operation.
  • Intuitiveness: Some features lack intuitiveness, making navigation difficult for new users.
  • Limited Customization: Users desire more customization options to accommodate feedback from customers.
  • Overwhelming Reporting Features: While comprehensive, the vast amount of data available can be challenging to navigate and interpret, though improvements are underway.

Pros and Cons of Influitive

5. Bazaarvoice

Bazaarvoice leverages user-generated content (UGC) to guide customers’ shopping journeys. By integrating UGC seamlessly across e-commerce sites, social media, and retail channels, Bazaarvoice eliminates the fragmentation often seen with disparate vendor solutions.

This unified approach enhances the shopping experience and streamlines internal team efforts to boost sales efficiency.


Image Source: Bazaarvoice

Key Features of Bazaarvoice

  • Comprehensive UGC Platform: Consolidates e-commerce, social accounts, retail channels, and content services.
  • Enhanced E-commerce Integration: Links UGC directly to your e-commerce site, enriching product detail pages (PDPs) with authentic reviews and ratings.

Pros of Bazaarvoice Based on User Feedback

  • Valuable for Product Pages: Ratings and reviews are crucial for PDPs, and Bazaarvoice’s community is trusted for its reliability, significantly impacting ROI.
  • Smooth Fulfillment Process: In the US, the fulfillment process, especially for product seeding, has been praised for its efficiency.
  • Ease of Use: The platform is straightforward to implement and use, contributing positively to user experience.

Pros and Cons of Bazaarvoice

Cons of Bazaarvoice Based on User Feedback

  • Dashboard and Insights Complexity: Users report that the dashboards and insights are not as user-friendly as desired. It requires considerable manual effort to manage.
  • Repeated Conversations with Different Teams: Engaging with different teams for different products can lead to repetitive discussions, hindering efficiency.
  • Limited Customization and Control: There’s a noted lack of customization options and control over who can write reviews. It also has limited opportunities for customer experience improvement and win-back strategies.

Some Pros and Cons of Bazaarvoice

6. DoctorConnect

DoctorConnect is a comprehensive cloud-based solution for doctors. It enhances healthcare professionals’ operational efficiency and patient engagement. By offering features like automated appointment reminders, reputation management, patient messaging, and more, DoctorConnect addresses key aspects of patient interaction and clinic management.


Image Source: DoctorConnect

Key Features of DoctorConnect

  • Automated Appointment Reminders: Reduces no-shows by sending timely reminders to patients.
  • Custom Messaging: This enables sending personalized messages to individual patients or groups based on specific criteria.
  • Monthly Billing & Comprehensive Support: Services are billed monthly, with support available through multiple channels.

Pros of DoctorConnect Based on User Feedback

  • Exceptional Customer Service: Users highlight the outstanding support from the DoctorConnect team, emphasizing ease of implementation and responsiveness.
  • Significant Time Savings: Integrating EMR/EHR} systems and automated reminders has notably reduced administrative burdens, freeing up staff for other tasks.
  • Customizable Templates: Facilitates streamlined communication with predefined templates, minimizing the need for extensive training.

Pros and Cons of DoctorConnect

Cons of DoctorConnect Based on User Feedback:

  • Limited Texting Features: Users desire more advanced texting capabilities, including sending messages from a recognizable practice number and improving the process for time-sensitive communications.
  • Challenges with Importing for Texting: The import process for recall texts can be cumbersome, with users seeking more straightforward methods.
  • Pricing Concerns: While praised for its features and integration, some users find the pricing high, especially if integration with their EHR system is lacking.

Some other Pros and Cons of DoctorConnect

7. Birdeye

Birdeye is a reputation management and customer experience platform for local and multi-location businesses. It uses AI to facilitate seamless interaction between companies and their customers, fostering loyalty and prominence in local markets.


Image Source: Birdeye

Key Features of Birdeye

  • Local Listing Management: Ensures accurate and consistent business listing information across platforms.
  • Online Reputation Management: Boosts a brand’s online presence through improved review acquisition and management.
  • Comprehensive Customer Interaction: Offers tools like Webchat and Appointments to convert leads into customers, as well as Surveys, Ticketing, and Insights to delight them.

Pros of Birdeye Based on User Feedback

  • Versatile Product Suite: Offers a broad range of services that cater to various business needs, from local listing to online reputation and social media management.
  • Effective Listings and Reputation Management: Users report significant improvements in business listing consistency and increased monthly reviews.
  • User-Friendly: The platform is praised for its ease of setup and daily operation, boosted by an excellent interface and mobile app.

Customer feedback about Birdeye

Cons of Birdeye Based on User Feedback:

  • Cost Considerations: Some users find Birdeye more expensive than its competitors.
  • Industry Discrimination Concerns: A specific criticism involves perceived discrimination, with a user reporting issues related to being blocked by carriers for selling firearms despite being a legitimate business.
  • Clunky Application: The app’s user experience is described as clunky, posing challenges in customer interaction.
  • Frequent Staff Changes Disrupt Service: Users note challenges with Birdeye’s high staff turnover, affecting consistent and personalized support. Transitioning between numerous staff members disrupts the continuity of service, complicating the relationship-building process with new liaisons.

Pros and Cons of Birdeye

8. Thryv

Thryv is a comprehensive business management software. It is tailored for small businesses, aiming to simplify operations and enhance customer engagement. It integrates various essential services into a single platform, facilitating better communication, organization, and online reputation management.


Image Source: Thryv

Key Features of Thryv

  • Customer Communications: Manages interactions seamlessly across channels.
  • Estimates, Invoicing, and Payments: Streamlines financial transactions and billing.
  • Appointment Scheduling: Simplifies booking and managing appointments.
  • Reputation and Social Media Management: Enhances online presence and engagement.
  • Teams Chat Integration: Promotes internal communication within the software.

Pros of Thryv Based on User Feedback

  • Ease of Use: The platform is user-friendly, with features like team chat and social media integration directly accessible.
  • Centralized Management: Allows for integrating various business functions into one platform, reducing management time.

Customer feedback about Thryv

Cons of Thryv Based on User Feedback

  • Poor Mobile App Performance: Users experience sluggishness with the mobile app, impacting efficiency in the field.
  • Cost Concerns for Solo Entrepreneurs: While affordable for small teams, solo business owners may find the cost relatively high.
  • Limited Facebook Messenger Integration: This feature was found to be ineffective, leading some businesses to turn it off.
  • Support Responsiveness: There are reports of unresponsive or insufficiently helpful support, contrary to claims.
  • Complex Lead Management and Limited Zapier Integration: Some users find lead management challenging, and Zapier integration is limited. This affects efficiency and external software interactions.

Another Customer feedback about Thryv

9. Swell

Swell is a reputation management platform that boosts the online presence of businesses. It mainly focuses on the health and dental sectors. It offers industry-specific solutions that streamline review generation, customer engagement, and overall digital reputation enhancement.


Image Source: SwellCX

Key Features of Swell

  • Analytics: Delivers insights for strategic decision-making.
  • Review Management: Efficiently generates and manages customer reviews.
  • Web Chat and Messaging: Facilitates direct engagement with customers on websites.
  • Appointment Scheduling: Eases the booking process for customers.
  • Payment Processing: Ensures secure and straightforward payment transactions.
  • Surveys: Offers comprehensive customer feedback collection.

Pros of Swell Based on User Feedback

  • Competitive Pricing: Users find Swell’s pricing favorable compared to competitors.
  • Responsive Support: Appreciated for timely and effective response to software issues.
  • Customizability: Features like web chat appearances and canned responses are customizable to suit business needs.

Customer feedback about Swell

Cons of Swell Based on User Feedback

  • Interface and Usability Issues: Some users find the platform layout unintuitive and experience challenges managing conversations and the system freezing during rapid use.
  • Inconsistent Auto-Delivery Texts: Issues with auto-delivery texts either bombarding some customers with multiple texts or failing to reach others.
  • Search Function Limitations: Difficulties in retrieving past conversations unless specific search methods are used.

Another Customer feedback about Swell

10. Yext

Yext is an API-first, composable software platform that is transforming how businesses manage and disseminate information online. Yext supports tools to ensure information is accessible and accurate across various digital platforms. This approach empowers businesses to enhance their online presence and user experience through seamless integration and precise data management.


Image Source: Yext

Key Features of Yext

  • Knowledge Graph: Yext organizes enterprise content into a Knowledge Graph and centralizes business information for enhanced functionality.
  • Accurate Listings & SEO-Optimized Pages: Guarantees consistency across platforms and improves online visibility.
  • Reviews & Search Functionality: Facilitates review management and sophisticated search capabilities on digital platforms.

Pros of Yext Based on User Feedback

  • Time Efficiency: Significantly reduces the effort required to create and manage directory listings, particularly for driving organic traffic.
  • Continuous Updates: Regularly updates the Knowledge Graph with new fields, although relevance to specific industries may vary.
  • SEO and Directory Management: This plays a crucial role in SEO strategies by ensuring quick directory updates and simplifying new store creations.

Customer Feedback about Yext

Cons of Yext Based on User Feedback

  • Knowledge Graph Update Delays: Some users experience delays reflecting updates from the Knowledge Graph to directories.
  • Limited Asset Management: The inability to bulk upload photos to the Assets library restricts efficient content management.
  • Support Communication: Support interactions sometimes lack detailed explanations, which can be challenging for less tech-savvy users.
  • Decreasing Support Quality: Recent decreases in support service quality and challenges with engineering and page team responsiveness have been noted.
  • Integration Lock-in: The comprehensive integration of Yext’s Knowledge Graph can make switching vendors daunting due to its deep embedment into business operations.

Another Customer Feedback about Yext

11. ReviewTrackers

ReviewTrackers help businesses harness the power of customer feedback. It transforms reviews and unstructured data into actionable insights. ReviewTrackers focuses on advanced review management, local search optimization, and customer engagement. This leads to more strategic customer acquisition, improved retention, and more robust, authentic connections between brands and their audiences.


Image Source: ReviewTrackers

Key Features of ReviewTrackers

  • Customer Feedback Analysis: Converts customer feedback into actionable business insights.
  • Business Insight and Operations Technology: Provides tools for analyzing, amplifying, and maximizing insights to outperform competitors and drive growth.
  • Mobile App Accessibility: Offers instant access to data and performance metrics, facilitating integration into daily routines and organization-wide usage.

Pros of ReviewTrackers Based on User Feedback

  • Centralized Review Collection: The ability to gather all online reviews in one place is highly valued for convenience and efficiency.
  • Increased Visibility and Actionable Insights: Helps businesses improve their search engine rankings and provides insights for business development.
  • Time Efficiency: Streamlines the process of tracking and responding to reviews, saving valuable time.

Customer feedback about ReviewTrackers

Cons of ReviewTrackers Based on User Feedback

  • Erratic Notifications: Some users experienced inconsistencies with the notification system, affecting the timeliness of review management.
  • Limited Source Coverage: The focus on a select few sources for review collection could be broadened to include a wider array of platforms.
  • Restricted Review Source Integration: There’s a desire for direct integration with platforms like Yelp, indicating room for improvement in how comprehensively ReviewTrackers can track and manage feedback across the web.

Another Customer feedback about ReviewTrackers

Key Considerations When Choosing an Alternative to Broadly

Choosing the suitable alternative to Broadly for your business isn’t just about flipping a coin. It’s about diving deep into what makes your business tick and finding a tool that vibes with that rhythm. So, let’s keep it real and talk about the nitty-gritty of picking a platform that doesn’t just fill the gap but propels you forward. Here are some key considerations to keep in mind:

Your Business Needs Are King

What’s on your wishlist? More reviews, seamless customer feedback, or a boost in online visibility? Identify what you’re missing with Broadly and look for a platform that precisely hits those targets.

Integration Is Your Best Friend

If the thought of adding another standalone tool to your arsenal makes you cringe, you’re not alone. Seek out solutions that play nice with your existing tech stack. The smoother the integration, the less hassle you’ll face down the line.

Cost vs. Value: The Eternal Debate

We all love a good deal, but cheaper isn’t always better. Consider what you’re getting for your investment. Is it just the basics, or does it offer a bang for your buck with advanced features that’ll elevate your customer engagement game?

Ease of Use: Because No One Likes a Steep Learning Curve

Time is money. And you don’t want to spend hours training your team on a complex system. Look for intuitive designs and straightforward functionalities that make everyone’s life easier, not just the tech-savvy folks.

Support When You Need It, Not Just When You Ask

Good customer support is like a good umbrella: you hope you don’t need it but are grateful when it’s there. Ensure your chosen platform backs you up with stellar support when things don’t go as planned.

Reviews and Reputation of the Platform Itself

Ironically, while you’re hunting for a reputation management tool, don’t forget to check the reputation of the tool itself. Dive into reviews from other businesses like yours. If they’re singing praises, you might be onto something good.

Scalability: Looking Into the Crystal Ball

Where do you see your business in a few years? Choose a platform that grows with you, offering features and plans that scale up as your customer base and needs expand. Choosing the right Broadly alternative is about aligning a tool’s capabilities with your business’s heartbeat. Take your time, weigh your options, and pick a partner that helps you shine online, connect with your customers, and keep the feedback loop spinning smoothly.

Choose DemandHub, Choose Business Growth Without Hassle

Wrapping it up, choosing DemandHub as your go-to Broadly alternative is like opting for an upgrade without the hassle.

The transition to DemandHub is a breeze, crafted to ensure you don’t miss a beat in managing your customer engagements and online reputation.

With our hands-on support team ready to guide you every step, from transferring your existing setups to integrating with your current CRM, you’re in good hands. We’re all about making the switch seamless, offering personalized training and immediate support to address any of your concerns.

DemandHub meets your current needs and predicts your future growth. It enhances customer interactions and provides an all-around better package than Broadly.

Now that you know what’s out there and what you’re missing with Broadly, and if you’re on the hunt for more robust features, better pricing, and friendly customer support, it might be the right time to switch to DemandHub.

Frequently Asked Questions about Broadly

Why Search for Broadly Alternatives?

Businesses seek Broadly alternatives for more features, better pricing, specific integrations, or improved customer support that better aligns with their unique needs and growth aspirations.

What Features to Look for in a Broadly Alternative?

Look for comprehensive review management, seamless customer communication tools (like text and email follow-ups), robust analytics, easy integration with existing systems, and exceptional customer support.

Can Small Businesses Find Affordable Broadly Alternatives?

Absolutely! There are several cost-effective Broadly alternatives that offer scalable solutions tailored for small businesses. They ensure you get the essential features without overstretching your budget.

Business growth begins here.
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