28 Car Sales Text Message Templates to Boost Your Car Sales

Mia Jensen | January 6, 2024 | 17 min read
28 Car Sales Text Message Templates to Boost Your Car Sales In 2024

Want to improve your customer engagement and boost your car sales? Sending car sales text messages to potential customers about a sale or dealership event is more effective than emailing them.

Texting has a 98% open rate versus only 23% for emails - making it the most effective form of communication for your business. In addition, an average text message is read within three minutes and has a 45% response rate.

Dealerships can use photos, videos, and links to persuade potential buyers into taking action or having more conversations. SMS marketing smashes the other types of marketing with a whopping 6.16% click-through rate. This CTR is significantly higher than email marketing (2.80%), search advertising (1.98%) and social media advertising (0.05%).

More of a reason to include text message templates as part of your car sales strategy! We will help you create many car sales text message templates, so you’re always ready to send a relevant offer to your customers.

But before we begin, let’s answer some important questions to understand the purpose of car sales text messages.

Table of Contents

Why Do Promotional Car Sales Text Messages Matter?

Promotional car sales text messages help engage customers with your dealership.

Car sales text message templates are time-bound and have a call-to-action that encourages customers to buy now. These messages are more effective as they create a sense of urgency and are personalized to the customer.

How To Write a Promotional Car Sales Text Message?

No matter what you are trying to sell, always start with a hook to pique the customer’s interest. Offer them a promotion that is only available for a limited time to encourage them to buy now. Finally, create a sense of exclusivity by making the product feel like it is not available to everyone.

There are a few things you should keep in mind when writing a promotional car sales text message:

  • Keep it short and sweet: Customers are more likely to engage with a concise and to-the-point message. Long messages will likely be ignored.
  • Use strong calls-to-action: Include phrases such as “hurry in today” or “act now” to encourage customers to take action.
  • Use images, links and videos: Customers are more likely to engage with messages that include multimedia content.
  • Personalize the message: Add the customer’s name or other personal information to make the message more genuine.

While car sales text messages are an easy way to reach your target market, the marketing messages with the best results do not come off too salesy. Avoid the overuse of capital letters or buzzwords like “free.”

Look at the following two examples of car sales text message templates and tell which one would make you more likely to buy a car from the dealership.

Example 1


Example 2

“Hey Dave,

It’s Jake from Joe’s Auto. You inquired about the blue BMW model online a few days ago. I wanted to invite you for a test drive today. If you’re interested, let me know, and I’ll hold one for you. Thanks!”

Example 2 is still promotional, but it’s not as in-your-face as the first example. It’s more likely to result in a car sale as it is less salesy and more personalized. Promotional car sales text messages should be used in moderation as part of an overall car sales strategy that includes other marketing tactics.

With that in mind, we’ve compiled a list of 28 car sales message templates to help you engage potential customers and drive more car sales.

28 Car Sales Text Message Templates to Boost Your Car Sales

Create a bunch of car sales text message templates, so you’re always ready to send a relevant offer to your customers. Here are 28 car sales text message templates to help you improve customer engagement and boost car sales.

1. Follow-up text message to a website lead

“Hey [First Name],

It’s Jake from Joe’s Auto. You inquired about our new SUV model online a few days ago. I wanted to invite you for a test drive today. If you’re interested, let me know, and I’ll hold one for you. Thanks!”

2. New car launch

“Hi [customer name],

Finally, the wait is over. The new [Car Model] is here! Would you like to take a spin? Visit us before it’s gone.”

3. In-store visit follow-up

“Hi [First Name],

Thanks for coming in and checking out our new car models! You can text me here when you are ready to come back and look at the [Car Model]. Don’t forget to ask [Salesperson Name].”

4. Test drive follow-up

“Hey [First Name],

Thanks for coming in and taking our new car for a test drive. How did you like it? Let me know when you’re ready to come back and take another look.”

5. Referral follow-up

“Hi [Customer Name],

My Name is [sales representative], and I heard from [referrer name] that you are looking to purchase a used car. What type of vehicle are you looking for?”

6. Send a picture of a car

“Hi [First Name],

This black BMW Sedan just landed on our lot. It’s beautiful! Come down to the dealership and take it for a test drive today.”

7. Service department follow-up

“Hey, it’s [Your Name] from [Dealership Name].

I noticed your car is due for an oil change. We’d love to have you & take advantage of our current promotion – $19.99 for a full synthetic oil change. Text me when you’re free, and I’ll schedule an appointment.”

8. Carwash follow-up

“Hi [Customer Name],

Thanks for coming in to get your car washed! We noticed you’re low on windshield wiper fluid. Come by the dealership, and we’ll top it off for you – free of charge. Thanks!”

9. Schedule a test drive

“Hi [Customer Name],

This is [sales representative] from [dealership name]. I appreciate your interest in [Car Model]. I can schedule you for a test drive on [Date] at [Time]. Does that work for you?”

10. Text reminder for a test drive

“Hi, [First Name],

You have a test drive with us tomorrow at [Time] with [Sales Representative]. We’ll be driving the all-new BMW. Is there anything you’d like to know before the test drive?”

11. Alert a customer to a sales event

“Hey [Customer Name],

[Dealership name] cordially invites you to attend our [Event Name] on [Date]. You’ll be able to enjoy special discounts on all car models. Can’t wait to see you there!”

12. Trade In Car Sales Text Message Template

“Hi [First Name],

Congratulations on your [Car Model]’s 5th birthday! Just checking in to see if you’ve ever considered a trade-in, as needs change over time. Currently, we’re offering a [Trade-in Offer]. Reply if there is any question or if you need any help. Thanks!”

13. Time-Sensitive Offer

“Hey [First Name],

Don’t miss out on our special offer! Visit [Dealership Name] today and take advantage of our [Time-sensitive Offer]. We’ll be open until [Time]. Thanks!”

14. VIP Access to create exclusivity

“Hi [Customer Name],

As a valued customer, you get first access to our newest car models. Come down to the [Dealership Name] today and take a look before anyone else!”

15. Post-purchase Customer Check-in message

“Hey [Customer Name],

How’s your Porsche treating you? I hope you’re enjoying it! Let me know if you have any questions or need any help. Thanks!”

16. Customer Appreciation Event

“Hey [Customer Name],

It’s Jake from Joe’s Auto. It’s time for our annual customer appreciation event. I wanted to invite you personally! It’ll be on [Day] from [Time Slot]. You’ll get free food, car washes, and more. I hope to see you there!”

17. Seasonal Car Sale Message template

“Hey [Customer Name],

Get into the holiday spirit with our car sale. We have a wide selection of vehicles on sale, so come down to the [Dealership Name] and take your pick.”

18. Referral Reward

“Hey [Customer Name],

Thanks for referring [Referee Name] to us! As a thank you, we’re giving you [Discount/Freebie].” Just come down to the [Dealership Name] and show this message to one of our sales representatives.”

19. Appointment Scheduling

“Hi [Customer Name]!

You’re scheduled for a test drive on [Day] at [Time]. We’ll send you a reminder when we’re about to head your way. Can’t wait to show you the car!”

20. Car Rental Check-in

“Hey, it’s [Salesperson Name] from [Dealership Name].

I just wanted to check in and see how things are going with the car rental. Let me know if you need anything. Thanks!”

21. Large ticketed event

If you’re having a big event such as a conference, workshop or live event, good examples of car sales text message templates include:

Hi [Customer Name],

[Dealership Name] is hosting a [Event Name] featuring the top mechanics in [Area]. Reserve your seat and get hands-on experience on how to keep your engine running smoothly. Use the code SUMMER2022 to get 30% off until Friday! Buy a ticket here [Link].”

22. Recurring Event

You might host regular weekly, monthly, or yearly events as a dealership. Car sales Text message template for these recurring events can be:

“Hey [First Name],

It’s that time of the [week/month/year] when we host our [weekly/monthly/annual] “Honda’s best-kept secrets” LIVE Q&A. 📈 Join the zoom workshop here at [Time] to get expert advice on car maintenance, trade-ins and more! Register in advance here [Link].”


“Hey [First Name],

[Dealership Name] is hosting a “Young Drivers: Road Safety” seminar tomorrow night! Join experts on this [Day] night for a chance to win a special gift at the end of the night for all our future responsible drivers. See the schedule here: [LINK].”

23. Early Bird Car Sale Message Template

If you’re hosting a sale or event, you can send promotional texts to your potential customers with an early bird sale to gauge interest and incite urgency. When customers know this extra deal is only available for a limited time, they’re more likely to purchase.

“Hi [First Name],

[Dealership Name] official Car Lovers conference dates have been released! 🎉

The event will happen on [MM/DD/YY]. Mark your calendars and secure your seats before [Month] [Date] to save an extra $150. Purchase after [Month] [Date] and only get $50 off. Get your early bird tickets here: [Link].”

24. New Customer Welcome Car Sales Message

“Hey [First Name]!

We’re so glad you’re signed up for our SMS promos. To say thanks, we want to give you an offer only members like you will see👀. Get an extra 30% off ALL USED CARS until [Month] [Date] before we open up the sale to everyone else. Click here to start stocking up: [Link].”

25. Loyalty discounts and offers

Engage your customer list by giving them an exclusive offer to appreciate their loyalty. Discounts are a great way to engage customers who already love your business and want to come back for more.

“Hey [First Name],

We know that road trips are essential this summer. As you are one of our valued customers, we want to help you get your car prepped for this summer. Use the code “ROADTRIP2022” to get all our off-road car accessories 50% off. Get the offer here [Link]”

26. Holiday sales

Sales during the holidays are an excellent way to bring new or existing customers to your dealership, whether for winter gift-giving holidays or summer festivities. Here are some car sales text message templates you can use to promote your holiday events:

“Hey [First Name],

Heat up your 4th of July weekend with a brand new 4WD Truck to revive your tailgate party! Get 10% off any 4WD truck. Use the code “4JULY10”. The offer ends on July 5th, so hurry up! Check out our selection here: [Link].”


“Ho Ho Ho [First Name],

This sale is way too nice that Santa had to check it twice! 🎅🏻 Finish your last-minute winter tire before it’s too late. Get an extra 15% off with the code “NICE15” here. [Link]”

27. Asking for Car Reviews

Car reviews and feedback help grow your business and show new customers why they should do business with you. You can text your customers to ask for their feedback. Don’t forget to include a link to your review profile so they can write a review with just a few clicks from their phone.

Keep in mind the timing of your text message, as you’re more likely to get feedback immediately after they’ve completed their transaction or when they’re done with your service.

“Hi [First Name],

Thanks for choosing [Dealership Name]. We appreciate it. Would you be able to leave us a quick review on the following page? [Review Link]



“Hey [First Name]

Thanks for stopping by! We’re always happy to see such friendly faces😇. Would you be able to leave us a quick review here? [Review Link]


28. Wholesale or Re-stock Items

If you have customers looking for a certain product that you don’t have in stock, you can always notify them once they come in stock with a car sale text message.

“Hey [First Name],

That black 2022 Sedan is back in stock for you! We wanted to let you know first so you can get your hands on it before it’s too late! Click here to buy [Link]”

Best Practices for Car Sales SMS Marketing

In text marketing, you must first get the customers’ consent to ensure you are not violating their privacy and SMS marketing guidelines. Be sure to let your customers know that SMS rates may apply.

Never buy contact lists. Spamming people is a big no-no, as you should respect your customer’s wishes. Plus, if they don’t want your messages, they likely won’t buy either.

Another thing to consider when writing car sales text message templates is to ensure you’re providing relevant information within the character limit.

This means including your business name, your promotion, and the expiration date of the promo. SMS stands for short message service, meaning that you can only send out offers of 160 characters or less.

DemandHub Is Your Text Marketing Hub to Boost Car Sales 10X

DemandHub is an all-in-one customer experience software to help manage your front desk. It helps attract new customers, keep them engaged, and grow your business with Web Chat, Text, Reviews and Online Scheduling — all in one unified inbox.

With DemandHub, your automotive business can reach your customers in the right place at the right time and boost your car sales 10X.

Frequently Asked Questions (FAQs) about Car Sales Text Message Templates

What are car sales text message templates?

Car sales text message templates are pre-written messages auto dealers can use to communicate with potential car buyers via SMS. These templates provide a convenient and efficient way to engage with customers and share information about available vehicles, promotions, or appointment reminders. They can be customized to suit specific situations and help streamline the communication process in car sales.

How do I use a car sales text message template?

Choose a template that fits your needs. Whether following up after a sale, checking in on a potential buyer, or answering a customer’s question. Personalize the template with the customer’s name and relevant details before sending.

Can I create my own car sales text message templates?

Absolutely! While many templates are available online, you can create your own better to suit your unique selling style and customer base. Just remember to keep the message clear, concise, and customer-focused. Don’t forget to add a clear call to action at the end.

Why should I use car sales text message templates?

Text message templates can save you time and ensure you convey the right message at the right time. They can also help maintain consistency in your communications, contributing to a more professional image.

How do you write a sales text message?

When writing a sales text message, start by greeting the customer personally. Briefly introduce yourself and state the purpose of your message. Make sure your message is concise and straightforward. End with a clear call to action and your contact information.

How do you promote car sales?

To promote car sales, you can adopt different strategies, such as:

  • Establish a solid online presence.
  • Use digital advertising and targeted marketing campaigns.
  • Create valuable content and share customer testimonials.
  • Collaborate with local businesses for cross-promotion.
  • Organize events and offer test drives.
  • Encourage customer reviews and testimonials.
  • Use direct mail, text, and email marketing.
  • Invest in professional photography and videos.
  • Implement referral programs.
  • Provide outstanding customer service.

How do I promote my new car company?

Create brand awareness, and build a solid online presence to promote your new car company. You can use local SEO, social media and content marketing, and pay-per-click advertising to reach a wider audience.

Another way is to collaborate with local businesses and participate in community events. It will help you boost brand awareness and promote your new car company.

How do you write a sales pitch for a car?

When writing a car sales pitch, consider your customers’ needs and highlight those car features that people need. Communicate the unique selling points and benefits of the car. Always address objections or concerns the customer might have. A sample sales pitch for a car can be:

“Are you in the market for a reliable and stylish vehicle? Look no further! Our exceptional selection of cars offers the perfect blend of performance, comfort, and value.

Whether you’re seeking a sleek sedan, a versatile SUV, or a sporty compact, we have the perfect car to meet your needs. Our vehicles offer cutting-edge features, advanced safety technologies, and fuel-efficient engines, ensuring a smooth and enjoyable driving experience.

With our competitive prices and flexible financing options, owning your dream car has never been more possible.

Visit our showroom today and let our expert and friendly sales team help you find the perfect car that fits your lifestyle and budget.

Get ready to hit the road in style and experience the thrill of driving in a vehicle that exceeds your expectations.”

How do I promote my car sales on Instagram?

You can promote your car sales on Instagram by regularly posting high-quality photos and videos of your cars. Don’t forget to add engaging captions. Use relevant hashtags to increase visibility. You can also use Instagram Stories and IGTV for promotional content. Also, paid Instagram ads can help you reach a wider audience.

Business growth begins here.
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