11 Unique Ways to Generate Roofing Leads Online in 2024

Mia Jensen | January 23, 2024 | 20 min read
11 Unique Ways to Generate Roofing Leads Online | DemandHub

You want more exclusive roofing leads without door-knocking. You want more business and commercial roofing contracts. At the same time, you want to lower the cost of this lead generation. However, the competitive roofing industry comes with its unique set of challenges.

You’re wrestling with the frustration of low conversion rates, the relentless competition, and the high costs associated with acquiring leads that too often don’t pan out. The time and resources spent on nurturing leads can feel overwhelming. And the seasonal nature of the roofing business adds another layer of complexity.

Moreover, the risk of encountering roofing lead scams and low-quality vendors looms large, threatening to waste your valuable time and hard-earned money.

But what if there was a clear path through these obstacles? This article is your guide to overcoming these challenges.

We will explore 11 innovative ways to get exclusive and quality roofing leads. You will find unique strategies to:

  • generate high-quality exclusive and commercial roofing leads online,
  • effectively reducing lead generation costs,
  • positioning your roofing business ahead in the competitive market.

Get ready to transform how you attract and convert leads, and watch your roofing business soar to new heights.

Let’s get started.

Table of Contents

What Is a Roofing Lead?

A roofing lead is a potential customer interested in roofing services. It can be further categorized as commercial or residential roofing leads.

Commercial leads or B2B roofing leads typically involve larger-scale projects like office buildings or warehouses, requiring specialized roofing solutions.

On the other hand, residential leads are homeowners seeking repair, replacement, or roof installation services for their homes.

In both cases, a lead is someone who has shown interest and provided contact information, indicating a potential for conversion into a paying customer.

What Are the Types of Roofing Leads?

Roofing leads can be classified based on how they are generated and their readiness to purchase. Here are some major types of leads for roofers:

1. Shared Leads

These are leads that are sold to multiple roofing contractors or businesses. Lead generation companies often gather these leads and sell them to several clients.

The main characteristic of shared leads is competition. Since the same lead is shared with multiple businesses, it requires quick and effective follow-up to stand out among the competitors who received the same lead.

2. Exclusive Leads

Exclusive leads are sold to only one roofing contractor or company. These leads are more valuable because there’s no competition. And a business can have one-on-one interaction with the potential customer.

Exclusive leads typically have a higher conversion rate because the prospect hasn’t been contacted by multiple companies offering similar services.

Both types of lead above require a different approach in terms of nurturing and conversion strategies. Exclusive leads are generally more desirable due to their higher potential for conversion, while shared leads can be more cost-effective but require a more aggressive sales approach.

3. Cold Leads

Cold roofing leads are individuals or businesses with minimal interaction with your roofing company. They might have come across your business through general advertising or online searches but haven’t shown a strong interest yet.

4. Warm Leads

Warm leads have shown a more definite interest in your services. This could be through actions like subscribing to your newsletter, responding to a survey, or engaging with your content on social media.

5. Hot Leads

Hot leads are those who are actively seeking roofing services and are ready to make a decision. They might have reached out directly for a quote or consultation, indicating high interest and intent to purchase.

6. Referral Leads

Referral leads come through recommendations from existing customers, friends, or business partners. They often have a higher trust level and conversion rate due to the personal connection.

7. Paid Leads

Acquired through paid advertising campaigns, these leads are generated from platforms like Google Ads, social media ads, or lead generation services.

8. Organic Leads

Organic leads that find your business through non-paid channels like search engine results, organic social media presence, or your website.

9. Local Service Leads

Specific to the roofing industry, these leads are from local homeowners or businesses actively searching for roofing services in their area.

Understanding these types helps roofing businesses tailor their marketing and sales strategies to effectively nurture and convert every kind of lead.

9 Ways To Get Exclusive and Quality Roofing Leads

Getting roofing leads can be tricky. But with the right strategies, you can attract leads that turn into lasting business relationships.

Let’s dive into 11 proven ways to get those exclusive and quality leads your roofing business needs.

1. Run Google Ads

Over 90,000 times, people search for the term “roofing contractor” alone on Google every month. Other terms people search for are:

  • roofing services
  • roofing contractors near me
  • roof repair solutions
  • roofing companies near me

This shows that Google is the best for generating roofing leads. However, the intense competition makes it challenging to rank organically at the top. This is where the paid Google ads come into play.

Google Ads are your ticket to the top of search results. They show your business where your future customers are – at the top of Google search results. Running Google Ads is like having a fast pass to visibility.

Here’s how it can work wonders for you:

With Google Ads, you can target people actively searching for roofing services in your area. It’s like saying, “Hey, we’re right here!” to potential customers who need you the most.

Whether you’re a small local business or a larger operation, Google Ads lets you control how much you spend. You can start small, test the waters, and then scale up as you see results.

Moreover, unlike organic search strategies that take time, Google Ads offers immediate results. You can set up a campaign today and start seeing traffic and leads as soon as it goes live.

One of the best parts? You can track every dollar spent and see exactly how your ads are performing. This means you can tweak your campaigns for maximum efficiency and return on investment.

In the roofing industry, standing out is key. With well-crafted Google Ads, you can leapfrog over competitors and grab those valuable leads first.

The key to success with Google Ads is not just about spending money; it’s about spending it smartly. Craft your ads to speak directly to your potential customers’ needs, and you’ll be turning clicks into quality roofing leads in no time!

2. Optimize Your Website for Local SEO

Get your website in tip-top shape for local searches! Optimizing your website for local SEO is like planting your business flag right in your community’s digital backyard.

Here’s how you can make your website a local SEO superstar:

Local Keywords are Key. Start by sprinkling local keywords throughout your website. Think “roof repair in [Your City]” or “[Your City] roofing services.” It’s all about making it clear to search engines that you’re the go-to roofer in town.

Claim your Google Business Profile. GBP is your digital storefront. Set up and regularly update your Google Business profile. Ensure your name, address, contact details, services, and hours are accurate.

Get on the Map. Incorporate local maps on your site. This helps locals find you quickly and boosts your visibility in local search results.

Rack Up Those Reviews. Encourage satisfied customers to leave reviews on Google and other review sites. Positive reviews are like gold for local SEO and can significantly boost your credibility.

Make your website mobile-friendly. With more people searching on the go, having a mobile-friendly website is critical. Ensure your site looks great and functions well on all devices.

Get local backlinks for stronger connections. Build local backlinks by getting involved in your community. Sponsor local events, collaborate with other local businesses, or get featured in local news outlets.

Publish content that speaks to the locals. Create content that resonates with your local audience. Share insights about roofing specific to your area’s climate or tips on maintaining roofs in your region.

Focusing on local SEO makes it easier for your neighbors to find and trust your roofing services. It’s time to let your local community know you’re here, ready to tackle all their roofing needs!

3. Harness the Power of Video with YouTube Ads

Video content reigns supreme, and YouTube is the king of video platforms.

According to Wyzowl Research, 92% of video marketers say video gives them a good ROI. 86% of marketing professionals use video as a marketing tool, and 91% of consumers want to see more video content from brands. Additionally, 70% of viewers have purchased after seeing a brand on YouTube.

Here’s how you can use YouTube Ads to capture the attention of potential customers:

Visual Storytelling

Showcase your roofing work through engaging videos. Before-and-after shots, testimonials, and on-site footage can tell a compelling story about the quality and reliability of your services.

Target Your Audience Precisely

YouTube’s targeting options are incredibly detailed. You can reach potential customers based on their location, interests, and even search history. This means your ads get seen by people most likely to need your services.

Cost-Effective Branding

YouTube Ads can be more budget-friendly compared to traditional TV ads. You pay per view, so your budget goes towards actual engagement with your ad.

Boost Your Online Presence

Videos are not just for direct sales. They also help in building your brand. A well-made video ad can increase your business’s visibility and credibility online.

Drive Traffic to Your Website

Use YouTube Ads to funnel viewers to your website. Include clear calls-to-action in your videos, like “Contact us for a free estimate” or “Visit our website to learn more.”

Engage with DIYers

Create informative content that appeals to the DIY community. Offer tips and tricks for minor roofing fixes. This builds trust and positions you as an expert, so when a big job comes up, your business is top of mind.

Measure and Optimize

YouTube provides detailed analytics. Track the performance of your ads and tweak them for better results. Understanding what resonates with your audience is key to refining your strategy.

4. Develop a Referral Program

Encourage word-of-mouth through incentives. Word-of-mouth is like gold in the roofing industry. A referral program turns satisfied customers into personal brand ambassadors.

Develop a Referral Program

Source: West County

Here’s how to make it work:

Offer something irresistible for referrals. It could be a discount on future services, a gift card, or even cash rewards. Make sure it’s something that excites your customers.

Simplify the referral process. Whether it’s a form on your website or a simple card they can hand out, the easier it is, the more likely they’ll refer.

Let your customers know exactly how the referral program works. Clear communication prevents any confusion and makes customers more likely to participate.

Keep track of referrals and reward them promptly. A quick thank you goes a long way in making your customers feel appreciated and ready to refer again.

Share stories of successful referrals on your platforms. This not only shows appreciation but also encourages others to participate.

Remember, a referral program is not just about getting new customers. It’s about creating a community of loyal supporters excited to spread the word about your great work!

5. Use Email Marketing- Contact potential leads through targeted emails.

Let’s shift gears to email marketing – an underrated yet powerful tool in your roofing business arsenal. Email marketing keeps you connected with potential leads without being too pushy.

Contact potential leads through targeted emails

Here’s how to nail it:

Start with your existing customer base and gradually expand. Offer incentives on your website for visitors to sign up for your emails.

Segment your audience. Not all customers are the same. Segment your email list based on customer interests, past services, or how they found you. Tailored messages resonate better.

Provide value in your emails. Don’t just sell; educate and inform. Share roofing tips, maintenance advice, or industry news. Make your emails something your audience looks forward to.

Personalize your messages. Address your customers by name, and make references to their specific needs or past interactions with your company. Personal touches make a big difference.

Use strong Call-to-Actions (CTAs). Whether it’s to schedule a consultation or read your latest blog post, clear CTAs in your email copy guide your leads on what to do next.

Use email analytics to see what works. Which emails get opened more? What time gets the best response? Use this data to refine your email marketing strategy.

Email marketing is like having a direct line to your potential customers. Use it wisely, and watch those leads turn into solid roofing projects!

7. Engage in Social Media Marketing

Social media is not just for funny cat videos and memes anymore. Social media marketing is a fantastic way to build your brand and connect with your audience.

Engage in Social Media Marketing

Image Source: Top Notch Construction Services

Here’s how to leverage social media for exclusive roofing leads:

First things first: Choose the right platforms. Not all social media is created equal. Find out where your potential customers hang out. Is it Facebook, Instagram, LinkedIn, or even TikTok? That’s where you need to be.

Showcase your work to build trust. Use before-and-after photos, time-lapse videos of your projects, and customer testimonials. Let your craftsmanship speak for itself.

Consistency is vital in social media. Regular posts keep you in the minds of your followers. Create a social media content calendar and stick to it.

Don’t just post and ghost. Reply to comments, participate in local community groups, and engage with other local business’s content. Be a part of the conversation.

Run Targeted Ads. Social media platforms offer powerful targeting tools. Use them to reach potential customers in your area with precision.

Position yourself as an expert by sharing roofing tips and advice. It’s not just about selling; it’s about adding value.

Social media is your digital handshake with potential customers. Make it count, and turn those online interactions into real-world roofing projects!

8. Offer Seasonal Promotions- Attract Customers with Timely Deals and Offers

In the roofing business, timing can be everything. Offering the right deal at the right time can really boost your business.

Here’s how to nail those seasonal promotions:

Understand your seasons. Know the busy and slow seasons in your local area. Plan promotions during the slow periods to boost business and during peak times to capitalize on high demand.

Attract Customers with Timely Deals and Offers

Source: New View Roofing

Use limited-time offers to create a sense of urgency. “Spring inspection deals available this month only!” – that kind of thing.

Use limited-time offers to create a sense of urgency

Bundle your services. Offer package deals – like gutter cleaning with roof inspections. It adds value for the customer and more business for you.

Promote early bird specials. Encourage early bookings before the busy season kicks in. It helps you manage your workload and keeps the cash flowing.

Tie promotions with local events or holidays. For example, “Get your roof Independence Day-ready with our special offer!”

Market your promotions. Use all your channels – email, social media, website, and even local flyers – to get the word out about your promotions.

Seasonal promotions are like the cherry on top of your marketing strategy. Use them wisely to keep your roofing business buzzing all year round!

9. Invest in Content Marketing

Content marketing isn’t about bombarding people with sales pitches. It’s about sharing valuable content that educates and engages your audience.

Here’s how to hit the nail on the head:

Start a Blog

Share your expertise through blog posts. Talk about common roofing problems, maintenance tips, or the latest materials and trends. This positions you as a knowledgeable leader in your field.

Create How-To Guides

Homeowners often search for DIY tips. Provide helpful guides for simple roofing fixes. When the big jobs come up, they’ll remember who helped them.

Use Videos and Photos

Visual content often speaks louder than words. Before-and-after shots, behind-the-scenes glimpses of your work, and short informative videos can be very engaging.

Answer Common Questions

Use your website and social media to answer frequently asked questions (FAQs). This not only helps your audience but also boosts your SEO.

Share Customer Stories

Testimonials and case studies build trust. Share stories of how you’ve helped solve roofing problems for others. This positions you as an authority in your industry.

Content marketing is all about building trust and establishing a connection. It’s a long game, but it pays off by creating a loyal customer base that sees you as their go-to roofing expert.

10. Attend and Sponsor Local Events

Now, let’s step out of the digital world and into the community. Attending and sponsoring local events is a fantastic way to increase your roofing business’s visibility.

Here’s your game plan:

Participate in Local Fairs and Expos. Set up a booth at local events. It’s an excellent opportunity to meet potential customers face-to-face and showcase your services.

Sponsor Community Event. From little league teams to local festivals, sponsoring events gets your name out there. It shows you’re invested in the community, not just in doing business.

Host workshops and webinars. Offer free or low-cost seminars on roofing maintenance or choosing suitable materials. It’s about educating people and building relationships.

Network with local businesses. Attend business networking events. Building relationships with other local businesses can lead to referrals and partnerships.

Get involved in community projects. Participate in community improvement projects or charity events. It’s good for the community and good for business.

Being active in your community puts a face to your business name and builds a network of connections that can lead to valuable leads.

11. Implement Direct Mail Campaigns

Let’s not forget the power of good old-fashioned mail. Direct mail campaigns can be a highly effective way to reach local homeowners. Direct mail has a response rate of 60%, which is relatively higher than many new and advanced marketing strategies in use today.

Use eye-catching design

Here’s how to make your mailers stand out:

Target the right audience. Use local data to target homeowners in your area. Tailor your message to the neighborhood – whether it’s older homes that might need roof repairs or new developments looking for upgrades.

Make it personal. Address homeowners by name if possible. Personal touches can make a big difference in how your mail is received.

Offer something valuable in the mail. Include a special offer, a discount, or helpful information. Give people a reason to hold onto your mailer and not just toss it in the recycle bin.

Use eye-catching design. Your mailer should grab attention. Use high-quality images and a clear, easy-to-read layout.

Combine your direct mail campaign with a follow-up strategy. A phone call or email after your mailer has been sent can increase your chances of conversion.

Focus on lead quality and the number of responses you get. Also, monitor mailing costs and adjust your budget accordingly.

Direct mail campaigns allow you to reach out to potential customers in their homes, making it a personal and direct way to generate leads.

Implement a Roofing Lead Management Tool like DemandHub

More roofing leads mean higher profits. But the real value lies in how effectively you manage these leads. A robust roofing lead generation system is essential for delivering top-notch customer service that matches the quality of your roofing services.

Tools like DemandHub offer a comprehensive solution, enabling your business to seamlessly collect reviews, engage with website visitors in real-time via web chat, process payments, and manage all your leads in one integrated platform – as effortlessly as sending a text message.

The bottom line is clear: Amping up your roofing leads requires dedicated effort, but it’s a critical step to outshine your competitors and thrive in the industry.

You can attract more quality leads and contracts by fine-tuning your online and offline marketing strategies and harnessing the power of a lead generation system like DemandHub. This approach simplifies lead management and paves the way for substantial growth and success in your roofing business.

Frequently Asked Questions About Roofing Leads

What Is a Roofing Lead?

A roofing lead is a potential customer interested in roofing services. This could be someone who has inquired about roof repair, installation, or maintenance, allowing roofing businesses to convert them into paying clients.

What Makes Online Lead Generation Strategies Unique for Roofing Businesses?

Online lead generation for roofing businesses is unique due to its highly targeted approach. It leverages digital tools like SEO, social media, and specialized ads to reach homeowners or businesses actively seeking roofing services.

This specificity in targeting, combined with the visual and interactive nature of digital platforms, allows roofing companies to effectively showcase their work and credibility to a relevant audience.

What Role Does User-Generated Content Play in Roofing Lead Generation?

User-generated content, such as customer reviews, testimonials, and project photos, is significant in roofing lead generation. It builds trust and authenticity, showing potential customers real-life examples of your work and previous clients’ satisfaction.

This content can be shared on social media, websites, and other digital platforms, serving as powerful, relatable endorsements for your roofing services.

How to Sell Roofs Without Door-Knocking?

You can sell roofs without door-knocking by leveraging digital marketing strategies. Focus on online advertising, SEO, social media marketing, and email campaigns to reach potential customers.

Additionally, building a strong referral program and networking with local businesses can attract leads without the need for traditional door-to-door sales.

How Much Do Roofers Spend on Marketing?

The amount roofers spend on marketing varies widely depending on the business size and the scope of the marketing plan. Generally, allocating around 2-5% of your annual revenue to marketing is recommended. For more aggressive growth, some companies spend up to 10%.

How to Get Roofing Leads From Insurance Companies?

Establish relationships with local insurance agents and adjusters to get roofing leads from insurance companies. Offer your services for roof inspections and repairs related to insurance claims. Networking, providing excellent service, and maintaining good communication with insurance professionals can lead to a steady stream of referrals.

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